MOUNTAIN VIEW, Calif., Oct. 14, 2013 (GLOBE NEWSWIRE) -- RewardsPay, Inc. (, an innovative payment platform that enables frictionless redemption of loyalty and rewards points at online merchants, announced today that it has teamed up with SAS, one of Europe's leading airlines with more than 27 million passengers per year, to enable SAS's EuroBonus members to redeem their points for popular goods and services at leading online merchant sites.

RewardsPay also announced today that it has added the fashion site and the gifting site Smartbox, two successful online retailers, to its growing list of merchant partners. and Smartbox join other merchants including iTunes™, Facebook, World Golf Tour, Livemocha, Runescape, and many others allowing EuroBonus members to redeem their points for fashion apparel, shoes, gifts, music, movies, books, games and more through instant redemptions on the merchant web site.

"We are very excited to be able to offer our EuroBonus members an additional way to spend their points," said Nils Lindhe, Vice President Loyalty at SAS. "At SAS, we always aim to provide simplicity to our customers. Not everyone has the time and ability to fly for the points they've collected, and they appreciate being able to use their reward points to get the things they really want, wherever and whenever they want them."

RewardsPay makes redeeming EuroBonus points with merchants extremely easy and seamless. Shoppers simply select the RewardsPay payment button on the checkout page of a merchant's website, or browse through the EuroBonus rewards portal for participating merchants. EuroBonus members decide how much of the payment to make with points, and RewardsPay facilitates a real-time transaction that draws from the member's account.

"RewardsPay is a remarkable platform that enables our customers to increase their spending power by tapping into their EuroBonus points to make all or part of a payment," said Peter G. Jørgensen, CMO of "The RewardsPay payment option is quick and easy, and allows EuroBonus members to use their points to purchase clothes and accessories from the more than 300 well-known fashion brands on our site."

EuroBonus members can start redeeming once they have accrued as little as 1,000 points. For more information, or to redeem EuroBonus points at RewardsPay merchants, consumers can visit

About SAS

SAS is Scandinavia's leading airline with daily flights to destinations in Europe, USA and Asia. SAS is a member of Star Alliance™ ( and, together with 31 airline partners, we offer over 1300 destinations worldwide in more than 190 countries. For more information, visit SAS EuroBonus is SAS' loyalty program with more than 3 million members and hundreds of ways to earn and redeem EuroBonus-points.

About RewardsPay

RewardsPay is a consumer payment service that enables consumers to use credit card reward points, cash rewards, hotel points, and airline miles to pay for items at leading merchant websites and applications. Consumers can use RewardsPay to purchase fashion apparel, gifts, music, movies, books, games and more from online merchants including iTunes™, Aeria Games, Boozt, Grooveshark and many others. RewardsPay enables reward programs including Discover's Cashback Bonus®, Choice Hotels Choice Privileges® and others to improve customer loyalty and redemption, while merchants benefit from a boost in sales conversions and increased basket sizes. Founded in 2010 and headquartered in Mountain View, California, RewardsPay has a seasoned managed team with decades of combined experience in alternative payments, loyalty and rewards, payments, and games. For more information, visit

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