DGAP-News: The HBO Shop(R) Partners With asknet To Expand European Online Sales The Karlsruhe-based e-commerce specialist takes over responsibility for expanding the growing HBO shop

DGAP-News: asknet AG / Key word(s): Miscellaneous
The HBO Shop(R) Partners With asknet To Expand European Online Sales
The Karlsruhe-based e-commerce specialist takes over responsibility
for expanding the growing HBO shop

15.10.2013 / 10:20

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The HBO Shop(R) Partners With asknet To Expand European Online Sales 
The Karlsruhe-based e-commerce specialist takes over responsibility for
expanding the growing HBO shop,

Karlsruhe - October 15, 2013 - from January 2014, the Karlsruhe-based
company asknet will manage the e-commerce engine and operations for the
European online HBO Shop. With asknet, HBO Global Licensing found a
pan-European partner who could meet their direct to consumer expansion
needs by proving multi-currency and multi-language options along with deep
integration with shipping providers all over the EU.
 
The HBO Shop (www.store.hbouk.com) features branded merchandise including
apparel, jewelry, glassware, games, and premium collectables from acclaimed
series such as Game of Thrones(R), True Blood(R), Girls(R), Boardwalk
Empire(R), Sex and the City(R) and The Sopranos(R). Over the past several
years the Shop has experienced rapid growth across several European
markets, including the UK and Ireland, as well as increasing demand for
product from fans across the continent. The partnership with asknet will
expand the Shop's reach to all of Europe beginning January 2014 by
providing services in local languages and acceptance of local currencies
via the most popular payment methods, making it far easier for European
fans to purchase goods from their favourite HBO shows.

'We are very pleased that, beginning in January, we have the opportunity to
sell merchandise for renowned HBO programming,' said Michael Konrad, CEO of
asknet AG. 'HBO is one of the world's leading premium networks with
millions of subscribers whose programs are known and loved around the
world.'

The company will also be responsible for managing marketing and discount
promotions and the coordination of merchandise suppliers. Targeted, local
marketing campaigns will also be carried out, keeping fans informed about
the latest products from their favorite series and offering them additional
discounts. 'Because we have been carrying out e-commerce activities on
behalf of numerous international companies for years, we will be able to
successfully support HBO in internationalizing its online business, and
ensure the flawless functioning of its online shop, including driving
online sales by means of localized marketing campaigns,' explains Michael
Konrad.

'We are excited to work with asknet to help us continue to support our
developing European and international licensing business,' stated Diana
Pessin, Director of Marketing and E-commerce, HBO Global Licensing. 'Their
international expertise will be invaluable as we strive to meet the needs
and expectations of our extensive global fan base who are thirsting for new
ways to engage with their favourite programming.'

About HBO Global Licensing
HBO Global Licensing officially licenses the HBO(R) brand for the
development and merchandising of innovative product lines inspired by the
network's award-winning programming.  With products created around classic
series like the The Sopranos(R) and Sex and the City(R) to current hits
like Game of Thrones and True Blood(R), items include fashion apparel,
jewelry, digital and CD soundtracks, games, books as well as exclusive,
premium collections in partnership with upscale, designer brands. 
Merchandise can be purchased in retail stores nationwide, at
http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO
Shop(R), located at 42nd and 6th Avenue in New York City.  HBO Licensing &
Retail products are also sold internationally across Europe, Asia and
Australia.

About HBO
Home Box Office, Inc. is the premium television programming subsidiary of
Time Warner Inc. and the world's most successful pay TV service, providing
the two television services - HBO(R) and Cinemax(R) - to approximately 114
million subscribers worldwide.  The services offer the most popular
subscription video-on-demand products, HBO On Demand(R) and Cinemax On
Demand(R) as well as HBO GO(R) and MAX GO(R), HD feeds and multiplex
channels.  Internationally, HBO branded television networks, along with the
subscription video-on-demand products HBO On Demand and HBO GO, bring HBO
services to over 70 countries.  HBO programming is sold into over 150
countries worldwide.

About asknet
asknet, a leading global provider for customized e-commerce solutions
allows merchants to sell into more than 190 countries around the globe.
asknet's e-commerce gateway exceeds market standards for software and
digital media distribution. The company develops and maintains portals for
software distribution and supplies 80% of all German universities with
software products. asknet acts as a large account reseller for Adobe and
Microsoft in the Academic Market and won the IBM Bestseller Award 2012.
asknet offers students a wide range of software downloads for personal use
through its leading Internet platform 'studyhouse.de'. asknet's customers
include numerous providers of specialty software including ABBYY,
CyberLink, F-Secure, Nero, NetObjects, Norman, Panda Security and Steinberg
Media Technologies. asknet was founded in 1995 as a spin-off of the
Karlsruhe Institute of Technology (KIT, formerly the University of
Karlsruhe). In 2012 the company's transaction revenues amounted to more
than 90 million euros. For more information, visit www.asknet.com.

Press Contact:

asknet AG  
Katja Speck
Phone: +49/721/96458-6369
eMail: katja.speck@asknet.com


End of Corporate News

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