LUXEMBOURG, Oct. 18, 2013 (GLOBE NEWSWIRE) -- Metro International ("Metro"), the world's largest international newspaper, today announced that Metro continues to expand in Latin America by launching a free daily newspaper in Nicaragua. The newspaper was launched on October 14th in the capital city of Managua.
Metro is already the largest newspaper in Latin America with nearly 3.5 million daily Metropolitan readers across Mexico, Brazil, Chile, Ecuador, Peru, Guatemala, Colombia and Puerto Rico. With the addition of Nicaragua, Metro will be consolidating its presence in Latin America, reaching 9 countries in the region. Metro is renowned for its innovative and award-winning advertising campaigns across markets and media channels and has the ability to offer pan-regional advertising solutions for Latin America.
Located in Central America, Nicaragua has a population of 6 million, and the capital city Managua's Metropolitan area has over 2 million people. The Metro Nicaragua print edition will be hand delivered by distributors Monday to Friday at strategic locations to reach the target audience.
Per Mikael Jensen, CEO and President, commented: "With newspapers and digital offerings in 9 Latin American markets we now have a very strong foot-print in the region and we will continue to grow, not least in digital media. I'm very happy to see Metro launched in Nicaragua and to welcome Managua as one of the more than 200 cities around the world where you can pick up Metro."
For further information please visit www.metro.lu or contact:
Per Mikael Jensen, CEO and President Tel: +44 78 4167 3230
Pablo Mazzei, EVP Latin America Tel: +56 9 9158 0700
Fernanda Guzman, MD Metro Nicaragua Tel: +505 2248 9330
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 24 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of over 18 million daily readers.
Metro launches in Nicaragua: http://hugin.info/132142/R/1736663/582055.pdf