RAPALA VMC CORPORATION'S JANUARY TO SEPTEMBER 2013: SALES GROWTH CONTINUED. NET RESULT NEGATIVELY IMPACTED BY FOREIGN EXCHANGE RATES.


Rapala VMC Corporation
Stock Exchange Release
October 22, 2013 at 8:30 a.m.

  * Net sales for the third quarter increased from last year by 2% to 66.6 (65.6
    MEUR)  and the nine-month net sales were slightly above last year's level at
    223.3 MEUR  (222.8 MEUR), reaching all time record sales for the quarter and
    the nine months. Sales were heavily burdened by foreign exchange rates. With
    comparable  foreign exchange  rates net  sales increased  by 9% in the third
    quarter and 3% during the nine months.
  * Comparable  operating  profit,  excluding  non-recurring  items and mark-to-
    market  valuation of operative currency derivatives, declined from last year
    to  3.2 MEUR (3.9 MEUR) for  the third quarter and  to 24.4 MEUR (26.1 MEUR)
    for  the  nine-month  period.  Comparable  operating profit margin was 4.8%
    (6.0%) for the quarter and 10.9% (11.7%) for the nine months.
  * Net  profit was down to  -1.2 MEUR (1.3 MEUR)  for the quarter and 13.2 MEUR
    (16.0  MEUR) for the nine months,  impacted by foreign exchange movements on
    financial items. Earnings per share was down to -0.06 EUR (0.00 EUR) for the
    third quarter and was 0.25 EUR (0.31 EUR) for the nine-month period.
  * Cash  flow from operations was down from  last year's at 6.7 MEUR (7.1 MEUR)
    for  the  quarter  and  at  14.8 MEUR  (19.2  MEUR) for the nine months. Net
    interest  bearing debt was  at last year's  level. Gearing was 67.7% (65.4%)
    and equity-to-assets ratio 43.9% (42.8%).
  * Installation  work for tripling the size of lure manufacturing operations in
    Batam  is proceeding. The Group is currently evaluating all possibilities to
    speed-up  the transfer  of lure  production from  China to Batam, originally
    planned to be carried out gradually during next 6-9 months.
  * Guidance  remains unchanged. The Group's sales are expected to increase from
    last year and comparable operating profit, excluding non-recurring items and
    mark-to-market  valuations of operative currency  derivatives, to be 30 MEUR
    plus or minus 10%.

The  attachment presents the interim review by the Board of Directors as well as
the accounts.



Contact  information and conference call details are at the end of the review by
the Board of Directors.



Distribution: NASDAQ OMX Helsinki ja Main Media



Market Situation and Sales

During  the third quarter and the nine  months Rapala Group's sales continued to
develop  in line  with expectations  again breaking  sales records despite heavy
negative  impact from foreign exchange rates.  Quarterly sales growth was driven
by  good performance especially in North  America, Russia, France, South America
and  some Asian counties.  Third quarter sales  were supported positively by new
ice  fishing  pre-sales  program  in  North  America.  Nine  months  sales  were
positively  impacted by  good new  product introductions,  while late spring and
floods  in Central Europe as well as delays in shipments from suppliers impacted
sales   negatively. Fluctuations   in  foreign  exchange  rates  and  continuing
economical  uncertainties are increasingly starting  to impact consumer behavior
and  trading environment in several countries, putting some retailers' financial
position in constraint and thereby limiting the future visibility.

Net  sales for the  third quarter increased  from last year  by 2% to 66.6 (65.6
MEUR)  and the  nine month  net sales  were slightly  above last year's level at
223.3 MEUR  (222.8 MEUR). Changes in  foreign exchange rates decreased quarterly
sales  significantly  by  4.6 MEUR  and  nine  months  sales  by  7.2 MEUR. With
comparable  foreign exchange rates  net sales increased  9% in the third quarter
and 3% during the nine months.

Net  sales of Group Products  increased by 2% from last  year to 38.2 MEUR (37.5
MEUR)  for the  third quarter  and 2% to  134.7 MEUR (132.2  MEUR) for  the nine
months,  following strong ice fishing pre-sales  and improved sales of lures and
hooks. Sales of Third Party Products were up 1% to 28.5 MEUR (28.1 MEUR) for the
quarter  and down  2% to 88.7 MEUR  (90.6 MEUR)  for the  nine months. Quarterly
sales  were  supported  by  third  party  ice  fishing  products.  Sales of both
operating  segments suffered  from changes  in foreign  exchange rates  and late
spring.

Net sales in North America were up by 20% for the quarter and by 9% for the nine
months.  The  growth  came  from  strong  ice  fishing  pre-sales  and  positive
development  in sales  of Rapala  lures and  VMC hooks.  Currencies had negative
impact on quarterly and nine months sales compared to last year. With comparable
exchange  rates North American quarterly sales were up 29% and nine months sales
12%. The  US  consumer  and  retail  sentiment  continued  to improve slowly. US
retailers continued focusing on other sports categories than fishing and putting
more emphasis on promoting their own brands.

In Nordic counties, sales were down by 7% for the quarter and down by 4% for the
nine  months. Quarterly sales were negatively  impacted by slow sales in Sweden,
delayed  winter sport equipment  deliveries from suppliers  and foreign exchange
rates.  With comparable exchange rates quarterly sales were down 4%. Nine months
sales  were also impacted by delayed start  of summer fishing season and delayed
deliveries of suppliers for summer fishing.

Third  quarter net sales in Rest of Europe decreased by 1% and nine months sales
by  2%. Sales  continued  strong  in  France  and Russia, although in Russia and
Eastern  Europe  sales  and  consumer  sentiment  were  increasingly stressed by
weakening  of  currencies  and  economical  uncertainties.  Nine months sales in
Central Europe were impacted by late spring and floods. With comparable exchange
rates  quarterly sales were up  by 4% and nine months  sales were at last year's
level.  Macro-economic situation continued to burden  sales in Spain and Hungary
and  in  the  UK  difficult  market  conditions  and  increasing competition was
impacting  sales  negatively.  The  restructuring  of  operations in Switzerland
continued.

In  Rest of the World  sales decreased by 11% for  the quarter and by 3% for the
nine  months burdened by  foreign exchange rates,  especially weakening of South
African Rand, Australian Dollar and Japanese Yen. With comparable exchange rates
quarterly  sales were up 4% and nine months sales up 7%. Sales were supported by
the new distribution company in Chile and good sales in Latin America as well as
in  some Asian countries.  South Africa continues  to suffer from macro-economic
uncertainties and weakening of the currency.

Financial Results and Profitability

Comparable  operating profit,  excluding non-recurring  items and mark-to-market
valuation of operative currency derivatives, declined from last year to 3.2 MEUR
(3.9 MEUR) for the third quarter and to 24.4 MEUR (26.1 MEUR) for the nine-month
period.  Comparable operating profit margin was  4.8% (6.0%) for the quarter and
10.9% (11.7%)  for the nine months. Third quarter profitability was supported by
strong  sales in North  America and foreign  exchange rate benefit on purchases.
However,  simultaneously quarterly profitability was  burdened by negative gross
margin  impact of change in product and  customer mix, increased fixed costs and
costs  related to ramping up the  operations in Batam. Nine months profitability
was  stressed by late start of summer fishing season, foreign exchange rates and
impact  of inventory  reduction initiatives,  latter impacting  especially first
quarter profitability.

 Key figures                III    III  I-III  I-III                       I-IV

 MEUR                      2013   2012   2013   2012                       2012
-------------------------------------------------------------------------------
 Net sales                 66.6   65.6  223.3  222.8                      290.7

 EBITDA as reported         4.5    5.4   29.9   30.7                       32.7

 Comparable EBITDA*         4.9    5.6   29.5   31.1                       33.8

 Operating profit (EBIT)    2.6    3.7   24.6   25.7                       25.9

 Comparable EBIT*           3.2    3.9   24.4   26.1                       27.1
-------------------------------------------------------------------------------
 * Excluding non-recurring items and mark-to-market valuations of operative
 currency derivatives.


Reported  operating profit was 2.6 MEUR (3.7 MEUR) for the quarter and 24.6 MEUR
(25.7  MEUR) for the nine months.  Reported operating margin was 3.9% (5.6%) and
11.0% (11.5%)  respectively. Reported operating profit included net loss of non-
recurring  items of 0.2 MEUR (0.3 MEUR) for  the quarter and 0.4 MEUR (0.3 MEUR)
for  the nine  months consisting  mainly of  restructuring costs in Switzerland.
Reported   operating  profit  included  mark-to-market  valuation  of  operative
currency  derivatives of 0.4 MEUR loss (0.1 MEUR  gain) for the quarter and 0.6
MEUR gain (0.1 MEUR loss) for the nine months.

Operating  profit for Group  Products stayed in  last year's level  in the third
quarter  amounting to 2.1 MEUR (2.1 MEUR) and  increased from last year to 17.4
MEUR  (16.8 MEUR) in  the nine-month period  supported by increased sales, while
negatively  affected by setting up the second phase of lure production in Batam.
Operating  profit for Third  Party Products decreased  to 0.5 MEUR (1.5 MEUR) in
the  third quarter and 7.2 MEUR (8.8 MEUR) in the nine months burdened by change
in  product mix. Nine  months profitability of  both operating segments suffered
from late spring and inventory clearances.

Total  financial (net)  expenses were  above last  year's level at 3.0 MEUR (1.7
MEUR)  for the quarter and 5.2 MEUR (2.9 MEUR) for the nine months. Net interest
and  other financing expenses were 1.0 MEUR (1.3  MEUR) for the quarter and 2.8
MEUR  (3.1 MEUR) for the nine months. A significant negative impact in financial
items  resulted from the (net) foreign  exchange expenses of 1.9 MEUR (0.5 MEUR)
for  the quarter and 2.3 MEUR  (0.2 MEUR gain) for  the nine-month period. These
were  in particular caused by sharp weakening of the Indonesian Rupiah, which on
the  other hand will  have positive impact  on the labor  costs of the new Batam
manufacturing units.

Due  to lower operating profit and increased financial foreign exchange expenses
and  income taxes net profit  for the quarter decreased  to -1.2 MEUR (1.3 MEUR)
and  13.2 MEUR (16.0 MEUR) for the nine months. Earnings per share for the third
quarter turned negative amounting to -0.06 EUR (0.00 EUR) and was 0.25 EUR (0.31
EUR) for the nine-month period.

Cash Flow and Financial Position

Cash  flow from operations was down from  last year's at 6.7 MEUR (7.1 MEUR) for
the quarter and at 14.8 MEUR (19.2 MEUR) for the nine months. Third quarter cash
flow was impacted by lower profitability and working capital required by earlier
start  of  the  ice  fishing  business.  Simultaneously, third quarter cash flow
benefitted  from timing of cash flows  between second and third quarter impacted
by late start of summer fishing season.

The  Group's  inventory  levels  continued  to  develop  positively. Inventories
decreased  by 7.8 MEUR from  September 2012 to 112.8 MEUR  (120.6 MEUR), even if
the  ice fishing business was  tying more inventories in  the third quarter than
last year. On comparable basis, taking into account decreasing impact of foreign
exchange  rate movements  and increasing  impacts of  the additional ice fishing
inventory  in USA  and new  business units,  inventories reduced net of 6.3 MEUR
from September 2012.

Net  cash used  in investing  activities was  3.0 MEUR (1.6  MEUR) for the third
quarter  and 7.4 MEUR (12.3  MEUR) for the  nine-month period. Operative capital
expenditure  was 3.0 MEUR (1.3 MEUR) for the quarter and 6.9 MEUR (5.5 MEUR) for
the  nine months  due to  expanding lure  manufacturing operations  in Batam and
setting  up  new  ice  drill  manufacturing  unit  in  Finland. 2012 nine months
investing  activities  include  acquisition  of  the  assets  of  Strike  Master
Corporation and Mora Ice brand with total of 6.4 MEUR and proceeds from the sale
of a real estate in Finland of 0.3 MEUR.

The  liquidity position of the Group was  good. Following the increased focus on
cash  management, cash and cash equivalents reduced to 24.2 MEUR (32.0 MEUR) and
undrawn  committed long-term credit facilities amounted  to 75.0 MEUR at the end
of  the period. Net interest-bearing debt was at last year's levels at 93.1 MEUR
(93.0  MEUR) in  the end  of September.  Gearing was  slightly higher  at 67.7%
(65.4%) and equity-to-assets ratio improved to 43.9% (42.8%).

Strategy Implementation

Execution  of Rapala  Group's strategy  of profitable  growth is  based on three
cornerstones:  brands,  manufacturing  and  distribution,  supported  by  strong
corporate  culture.  In  2013 strategy  implementation  will continue in various
areas.

To  strengthen  its  position  in  global  ice  drill business, the Group made a
decision  to  establish  own  ice  drill manufacturing operations in Korpilahti,
Finland. Preparations to start the operations are proceeding according to plans.
Installation  of equipment  and machinery  begins in  October, with  a target to
gradually start the manufacturing by the end of the year.

The first phase of setting up lure production in Batam was technically finalized
during  second quarter and bulk  of the products planned  to be transferred from
China  at the first phase have been transferred. The second phase of the project
for  tripling the size of lure  manufacturing operations in Batam is proceeding.
Additional  machinery is  being installed,  new personnel  is being  trained and
production  of some new product categories has already started. Streamlining the
production  process and supply  chain as well  as rationalization of the product
range  is continuing.  Lure production  was originally  planned to  be gradually
transferred  from China  during next  6-9 months, but  in order  to minimize the
negative  impacts of running two parallel manufacturing operations, the Group is
currently evaluating all possibilities to speed-up the transfer.

The  establishment of  new VMC  hook manufacturing  unit in  Batam was finalized
during  the first quarter and the production volumes are increasing. The unit is
offering  flexible production at  good quality level  and new products are being
added to the production range.

During first quarter the Group increased its ownership in Peltonen cross country
ski  factory to 100%. Previously Group's ownership was 90%. The restructuring of
Group's distribution company in Switzerland is proceeding.

Working  capital and cash flow management was still one of the top priorities of
the Group, and the Group continues to work to reduce the inventory levels. A new
initiative  has been launched to co-ordinate  the purchasing and supply chain of
certain  third party products  sourced from Asia  and North America. Group's key
personnel  is  subject  to  a  share  based incentive plan, connected to Group's
inventory levels in the year-end.

Production  and shipments of new products  for summer season 2014 started during
third  quarter,  including  the  Rapala  Scatter  Rap  lure  family,  which  was
successfully  launched this  summer in  USA and  now expanded  to other markets.
Development of new products for future seasons is proceeding well.

Discussions  and negotiations  regarding acquisitions  and business combinations
continued during third quarter of 2013.

Short-term Outlook

In  general the  Group's sales  in the  first nine  months have  developed well,
without  any major  problems. Changes  in foreign  exchange rates  have and will
impact  the  Group's  sales  and  profitability  negatively  this  year and this
together  with continuing economic turbulence causes increasing uncertainties in
several markets, which reduces the short-term visibility.

The  Group's  sales  of  ice  fishing  products  for  coming  season has started
positively  and earlier than last  year and the order  book is still strong. The
Group's fourth quarter and full year sales will be dependent on success of sales
of  this product category, which is also  influenced by external factors such as
the weather and timing of year-end shipments.

Expanding  the lure  manufacturing operations  in Batam  and setting  up new ice
drill  manufacturing unit in Finland  will generate some additional expenditure,
while  profitability of few  other underperforming units  is expected to improve
from last year.

The  guidance  for  2013 remains  unchanged.  The  Group's sales are expected to
increase from last year and comparable operating profit, excluding non-recurring
items and mark-to-market valuations of operative currency derivatives, to be 30
MEUR plus or minus 10%.

Short  term risks and uncertainties  are described in more  detail in the end of
this release.

Fourth  quarter interim  report and  annual accounts  2013 will be  published on
February 6, 2014.



Helsinki, October 22, 2013



Board of Directors of Rapala VMC Corporation



For further information, please contact:

Jorma Kasslin, President and Chief Executive Officer, +358 9 7562 540
Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540
Olli Aho, Investor Relations, +358 9 7562 540



A  conference call  on the  quarter result  will be  arranged today at 2:00 p.m.
Finnish   time   (1:00   p.m.   CET).   Please   dial   +44 (0)20   3147 4971 or
+1 212 444 0889 or  +358 (0)9 2310 1667 (pin code:  677172#) five minutes before
the  beginning of  the event.  A replay  facility will  be available for 14 days
following  the teleconference.  The number  to dial  is +44 (0)20 7111 1244 (pin
code:  677172#). Financial  information  and  teleconference replay facility are
available at www.rapalavmc.com.

INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (unaudited)



 STATEMENT OF INCOME                          III    III  I-III  I-III   I-IV

 MEUR                                        2013   2012   2013   2012   2012
------------------------------------------------------------------------------
 Net sales                                   66.6   65.6  223.3  222.8  290.7

 Other operating income                       0.1    0.2    0.4    0.7    1.3

 Materials and services                      33.1   32.3  104.3  104.9  140.7

 Personnel expenses                          15.6   15.1   48.5   46.8   62.6

 Other costs and expenses                    13.4   13.0   40.7   41.0   55.8

 Share of results in associates and joint    -0.1    0.0   -0.2   -0.1   -0.3
 ventures
                                          ------------------------------------
 EBITDA                                       4.5    5.4   29.9   30.7   32.7

 Depreciation, amortization and               1.9    1.7    5.3    5.1    6.8
 impairments
                                          ------------------------------------
 Operating profit (EBIT)                      2.6    3.7   24.6   25.7   25.9

 Financial income and expenses                3.0    1.7    5.2    2.9    4.9
                                          ------------------------------------
 Profit before taxes                         -0.4    1.9   19.4   22.8   21.0

 Income taxes                                 0.8    0.6    6.3    6.7    7.1
                                          ------------------------------------
 Net profit for the period                   -1.2    1.3   13.2   16.0   14.0
                                          ------------------------------------


 Attributable to:

 Equity holders of the company               -2.4    0.0    9.5   12.2   10.1

 Non-controlling interests                    1.1    1.3    3.6    3.8    3.8



 Earnings per share for profit attributable
 to the equity holders of the company:

 Earnings per share, EUR (diluted = non-   -0.06     0.00 0.25     0.31  0.26
 diluted)




 STATEMENT OF COMPREHENSIVE INCOME                III  III I-III I-III   I-IV

 MEUR                                            2013 2012  2013  2012   2012
------------------------------------------------------------------------------
 Net profit for the period                       -1.2  1.3  13.2  16.0   14.0
                                                ------------------------------
 Other comprehensive income, net of tax

 Change in translation differences*              -1.7 -0.5  -4.6   1.6   -0.3

 Gains and losses on cash flow hedges*            0.1 -0.1   0.8  -0.7   -0.6

 Gains and losses on hedges of net investments*   0.0  0.2  -0.1   0.1    0.2

 Actuarial gains (losses) on defined benefit        -    -     -     -   -0.3
 plan
                                                ------------------------------
 Total other comprehensive income, net of tax    -1.6 -0.4  -3.9   1.0   -1.0
                                                ------------------------------


 Total comprehensive income for the period       -2.8  0.9   9.3  17.0   12.9
                                                ------------------------------


 Total comprehensive income attributable to:

 Equity holders of the Company                   -3.8 -0.5   6.3  13.2    9.2

 Non-controlling interests                        0.9  1.4   2.9   3.8    3.7



 * Item that may be reclassified subsequently to the statement of income


 STATEMENT OF FINANCIAL POSITION                   Sept 30 Sept 30 Dec 31

 MEUR                                                 2013    2012   2012
--------------------------------------------------------------------------
 ASSETS

 Non-current assets

 Intangible assets                                    70.6    73.2   72.6

 Property, plant and equipment                        30.1    28.9   29.3

 Non-current assets

   Interest-bearing                                    3.4     7.1    3.7

   Non-interest-bearing                               10.3    11.8   11.4
                                                  ------------------------
                                                     114.4   121.0  117.1

 Current assets

 Inventories                                         112.8   120.6  110.6

 Current assets

   Interest-bearing                                    1.1     1.1    2.5

   Non-interest-bearing                               60.9    57.4   58.5

 Cash and cash equivalents                            24.4    32.0   38.2
                                                  ------------------------
                                                     199.2   211.1  209.7



 Assets classified as held-for-sale                      -     0.3      -



 Total assets                                        313.6   332.4  326.8
                                                  ------------------------


 EQUITY AND LIABILITIES

 Equity

 Equity attributable to the equity holders of the    125.3   132.8  128.3
 company

 Non-controlling interests                            12.3     9.4    9.4
                                                  ------------------------
                                                     137.6   142.2  137.7

 Non-current liabilities

 Interest-bearing                                     52.6    76.7   78.7

 Non-interest-bearing                                 13.8    17.5   15.6
                                                  ------------------------
                                                      66.4    94.3   94.3

 Current liabilities

 Interest-bearing                                     69.4    56.5   55.5

 Non-interest-bearing                                 40.1    39.5   39.3
                                                  ------------------------
                                                     109.6    95.9   94.8



 Total equity and liabilities                        313.6   332.4  326.8
                                                  ------------------------


                                              III    III  I-III  I-III     I-IV

 KEY FIGURES                                 2013   2012   2013   2012     2012
-------------------------------------------------------------------------------
 EBITDA margin, %                            6.8%   8.2%  13.4%  13.8%    11.2%

 Operating profit margin, %                  3.9%   5.6%  11.0%  11.5%     8.9%

 Return on capital employed, %               4.4%   6.2%  14.3%  14.8%    11.4%

 Capital employed at end of period, MEUR    230.8  235.2  230.8  235.2    227.5

 Net interest-bearing debt at end of         93.1   93.0   93.1   93.0     89.9
 period, MEUR

 Equity-to-assets ratio at end of period,   43.9%  42.8%  43.9%  42.8%    42.2%
 %

 Debt-to-equity ratio at end of period, %   67.7%  65.4%  67.7%  65.4%    65.3%

 Earnings per share, EUR (diluted = non-    -0.06   0.00   0.25   0.31     0.26
 diluted)

 Equity per share at end of period, EUR      3.25   3.42   3.25   3.42     3.31

 Average personnel for the period           2 291  2 070  2 347  2 081    2 127
-------------------------------------------------------------------------------
 Definitions of key figures are consistent with those in the financial
 statement 2012.


 STATEMENT OF CASH FLOWS                        III    III  I-III  I-III   I-IV

 MEUR                                          2013   2012   2013   2012   2012
-------------------------------------------------------------------------------
 Net profit for the period                     -1.2    1.3   13.2   16.0   14.0

 Adjustments to net profit for the period *     7.0    4.6   17.9   15.4   20.6

 Financial items and taxes paid and received   -4.2   -4.2   -8.3  -10.6  -13.6

 Change in working capital                      5.1    5.3   -8.0   -1.5    4.2
-------------------------------------------------------------------------------
 Net cash generated from operating              6.7    7.1   14.8   19.2   25.2
 activities

 Investments                                   -3.0   -1.3   -6.9   -5.5   -7.7

 Proceeds from sales of assets                  0.0    0.1    0.2    0.7    0.8

 Sufix brand acquisition                          -      -   -0.7   -0.8   -0.8

 Strikemaster and Mora Ice acquisitions           -   -0.3      -   -6.7   -6.7

 Acquisition of other subsidiaries, net of        -    0.0    0.0    0.0    0.0
 cash

 Proceeds from disposal of subsidiaries, net      -      -      -      -    0.8
 of cash

 Change in interest-bearing receivables         0.0    0.0    0.0    0.0    0.0
-------------------------------------------------------------------------------
 Net cash used in investing activities         -3.0   -1.6   -7.4  -12.3  -13.6

 Dividends paid to parent company's               -      -   -8.9   -8.9   -8.9
 shareholders

 Dividends paid to non-controlling interest       -      -      -   -1.5   -1.6

 Net funding                                   -7.0  -17.8  -11.5    7.1    9.1

 Purchase of own shares                        -0.3   -0.2   -0.8   -0.3   -0.7
-------------------------------------------------------------------------------
 Net cash generated from financing             -7.3  -18.0  -21.2   -3.6   -2.2
 activities

 Adjustments                                    0.3   -0.2    1.4    0.0    0.2

 Change in cash and cash equivalents           -3.3  -12.7  -12.6    3.4    9.6

 Cash & cash equivalents at the beginning of   28.1   45.0   38.2   28.9   28.9
 the period

 Foreign exchange rate effect                  -0.4   -0.3   -1.2   -0.3   -0.4
-------------------------------------------------------------------------------
 Cash and cash equivalents at the end of the   24.4   32.0   24.4   32.0   38.2
 period

 * Includes reversal of non-cash items, income taxes and financial income and
 expenses.


CONSOLIDATED STATEMENT OF CHANGES IN EQUITY


                  Attributable to equity holders of the company
               ---------------------------------------------------
                                     Cumul.  Fund for               Non-

                         Share  Fair trans-  invested         Re- contr-

                          pre- value lation non-rest-  Own tained olling

                   Share  mium   re- diffe-    ricted sha-  earn-  inte-  Total

 MEUR            capital  fund serve rences    equity  res   ings  rests equity
-------------------------------------------------------------------------------
 Equity on Jan       3.6  16.7  -1.6   -4.1       4.9 -2.6  111.8    7.2  135.8
 1, 2012
-------------------------------------------------------------------------------
 Impact of new         -     -     -      -         -    -   -0.1      -   -0.1
 standards
-------------------------------------------------------------------------------
 Restated            3.6  16.7  -1.6   -4.1       4.9 -2.6  111.7    7.2  135.7
 balance
-------------------------------------------------------------------------------
 Comprehensive         -     -  -0.7    1.7         -    -   12.2    3.8   17.0
 income *

 Purchase of           -     -     -      -         - -0.3      -      -   -0.3
 own shares

 Dividends             -     -     -      -         -    -   -8.9   -1.5  -10.4

 Share based           -     -     -      -         -    -    0.1      -    0.1
 payment

 Other changes         -     -     -      -         -    -      -    0.0    0.0
-------------------------------------------------------------------------------
 Equity on Sep       3.6  16.7  -2.3   -2.3       4.9 -2.9  115.2    9.4  142.2
 30, 2012
-------------------------------------------------------------------------------

-------------------------------------------------------------------------------
 Equity on Jan       3.6  16.7  -2.3   -4.1       4.9 -3.4  112.8    9.4  137.7
 1, 2013
-------------------------------------------------------------------------------
 Comprehensive         -     -   0.8   -4.0         -    -    9.5    2.9    9.3
 income *

 Purchase of           -     -     -      -         - -0.8      -      -   -0.8
 own shares

 Dividends             -     -     -      -         -    -   -8.9      -   -8.9

 Share based           -     -     -      -         -    -    0.4      -    0.4
 payments

 Other changes         -     -     -      -         -    -    0.0    0.0    0.0
-------------------------------------------------------------------------------
 Equity on Sep       3.6  16.7  -1.4   -8.1       4.9 -4.2  113.9   12.3  137.6
 30, 2013
-------------------------------------------------------------------------------
 * For the
 period, (net of
 tax)


 SEGMENT INFORMATION*

 MEUR                              III    III  I-III  I-III   I-IV

 Net Sales by Operating Segment   2013   2012   2013   2012   2012
------------------------------------------------------------------
 Group Products                   38.2   37.5  134.7  132.2  176.4

 Third Party Products             28.5   28.1   88.7   90.6  114.3

 Eliminations                      0.0      -   -0.1      -      -
------------------------------------------------------------------
 Total                            66.6   65.6  223.3  222.8  290.7



 Operating Profit by Operating Segment
------------------------------------------------------------------
 Group Products                    2.1    2.1   17.4   16.8   18.9

 Third Party Products              0.5    1.5    7.2    8.8    7.0
------------------------------------------------------------------
 Total                             2.6    3.7   24.6   25.7   25.9

                                           Sept 30   Sept 30   Dec 31

 Assets by Operating Segment                  2013      2012     2012
---------------------------------------------------------------------
 Group Products                              214.4     220.6    214.0

 Third Party Products                         70.2      71.6     68.5
---------------------------------------------------------------------
 Non-interest-bearing assets total           284.7     292.2    282.5

 Unallocated interest-bearing assets          28.9      40.2     44.3
---------------------------------------------------------------------
 Total assets                                313.6     332.4    326.8

* Segments are consistent with those in the financial statements 2012. Segments
are described in detail in note 2 of the financial statements 2012.


 External Net Sales by Area    III    III  I-III  I-III   I-IV

 MEUR                         2013   2012   2013   2012   2012
--------------------------------------------------------------
 North America                19.4   16.1   63.1   58.0   83.6

 Nordic                       12.5   13.4   47.4   49.3   62.7

 Rest of Europe               25.7   26.0   87.2   89.1  108.2

 Rest of the world             9.0   10.1   25.6   26.5   36.2
--------------------------------------------------------------
 Total                        66.6   65.6  223.3  222.8  290.7


 KEY FIGURES BY QUARTERS       I    II   III    IV  I-IV     I    II   III

 MEUR                       2012  2012  2012  2012  2012  2013  2013  2013
--------------------------------------------------------------------------
 Net sales                  73.5  83.7  65.6  67.9 290.7  75.3  81.4  66.6

 EBITDA                     12.0  13.3   5.4   1.9  32.7  10.3  15.2   4.5

 Operating profit           10.4  11.6   3.7   0.2  25.9   8.6  13.4   2.6

 Profit before taxes        10.4  10.5   1.9  -1.7  21.0   8.3  11.6  -0.4

 Net profit for the period   7.5   7.2   1.3  -2.1  14.0   6.6   7.8  -1.2
--------------------------------------------------------------------------


NOTES TO THE INCOME STATEMENT AND FINANCIAL POSITION

The financial statement figures included in this release are unaudited.

This  report has been prepared in  accordance with IAS 34. Accounting principles
adopted  in the preparation of this report are consistent with those used in the
preparation of the Financial Statements 2012, except for the adoption of the new
or amended standards and interpretations.

Presentation   of   comparative   periods   has   been  adjusted  following  the
reclassification of interest-bearing and non-interest bearing items as announced
on stock exchange release on January 4, 2013.

Adoption  of amendment of IFRS 7 did not result in any changes in the accounting
principles  that would have  affected the information  presented in this interim
report.  The  adoption  of  IFRS  13 added  notes  related  to  fair values. The
amendment  to IAS  1 standard changed  the grouping  of items presented in other
comprehensive  income. Items  that would  be reclassified  to profit  or loss at
future  point of  time are  presented separately  from items  that will never be
reclassified.

The  revised  IAS  19 standard  removed  the  option  for  corridor  approach in
recognizing the actuarial gains and losses from defined benefit plans. Under the
revised  standard,  actuarial  gains  and  losses  are required to be recognized
immediately  and in  full in  other comprehensive  income and  they are excluded
permanently  from the consolidated income statement. Previously, actuarial gains
and losses were deferred in accordance with the corridor method.

The  amendments  to  IAS  19 have  been  applied  retrospectively. The impact on
comparative  figures presented in the statement of financial position, statement
of income and statement of other comprehensive income in this interim report are
presented in first quarter interim report. The change impacted also key figures,
which  have  been  restated  in  this  interim  report. The adjustment on income
statement and other comprehensive income was booked in the fourth quarter.

Use of estimates and rounding of figures

Complying with IFRS in preparing financial statements requires the management to
make  estimates and assumptions.  Such estimates affect  the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities, and
the  amounts of revenues and expenses. Although these estimates are based on the
management's  best knowledge of  current events and  actions, actual results may
differ from these estimates.

All  figures  in  these  accounts  have  been  rounded. Consequently, the sum of
individual  figures can deviate from the  presented sum figure. Key figures have
been calculated using exact figures.

Events after the end of the interim period

The  Group  has  no  knowledge  of  any  significant events after the end of the
interim period that would have a material impact on the financial statements for
January-September  2013. Material events after the end of the interim period, if
any, have been discussed in the interim review by the Board of Directors.

Inventories

On  September 30, 2013, the book  value of inventories  included a provision for
net realizable value of 4.4 MEUR (3.6 MEUR at September 30, 2012 and 4.4 MEUR at
December 31, 2012).



Impact of business acquisitions on the consolidated financial statements

In  March 2013, the Group purchased a 10% share of the Finnish ski manufacturing
unit.  This acquisition raised the Group's ownership to 100%. Acquisition has no
significant impact on the Group's consolidated financial statements.

In  September, the  escrow deposit  of 1.3 MEUR  relating to  the acquisition of
Dynamite Baits in 2010 was released to the sellers.

 Non-recurring income and expenses included in      III   III I-III I-III  I-IV
 operating profit

 MEUR                                              2013  2012  2013  2012  2012
-------------------------------------------------------------------------------
 Costs related to business acquisitions               -   0.0     -   0.0   0.0

 Sale of gift manufacturing unit in China             -  -0.3     -  -0.4  -0.7

 Gain on disposal of real estate in Finland           -     -     -   0.1   0.1

 Other restructuring costs                          0.0     -  -0.1     -     -

 Other non-recurring items                            -   0.0   0.0   0.0   0.0
-------------------------------------------------------------------------------
 Total included in EBITDA and operating profit      0.0  -0.3  -0.2  -0.3  -0.6
-------------------------------------------------------------------------------
 Other non-recurring                               -0.2     -  -0.2     -     -
 impairments
-------------------------------------------------------------------------------
 Total included in operating                       -0.2  -0.3  -0.4  -0.3  -0.6
 profit
-------------------------------------------------------------------------------



 Commitments                                   Sept 30   Sept 30   Dec 31

 MEUR                                             2013      2012     2012
--------------------------------------------------------------------------
 On own behalf

 Guarantees                                          -       0.1      0.1



 Minimum future lease payments on operating       15.1      15.8     16.6
 leases
--------------------------------------------------------------------------


                                    Sales                  Other

 Related party transactions     and other    Pur-  Rents  expen-  Recei-  Paya-

 MEUR                              income  chases   paid     ses  vables   bles
-------------------------------------------------------------------------------
 I-III 2013

 Joint venture Shimano Normark        2.7       -      -       -     0.4      -
 UK Ltd

 Associated company Lanimo Oü         0.0     0.1      -       -     0.0      -

 Entity with significant                -       -    0.1     0.1     0.0    0.0
 influence over the Group*

 Management                             -       -    0.2       -       -    0.0



 I-III 2012

 Joint venture Shimano Normark        3.4       -      -       -     0.5    0.0
 UK Ltd

 Associated company Lanimo Oü           -     0.0      -       -     0.0      -

 Entity with significant                -       -    0.1     0.1     0.0      -
 influence over the Group*

 Management                             -       -    0.3       -     0.0    0.0



 I-IV 2012

 Joint venture Shimano Normark        3.9       -      -       -     0.1    0.0
 UK Ltd

 Associated company Lanimo Oü           -     0.0      -       -     0.0      -

 Entity with significant                -       -    0.2     0.1     0.0      -
 influence over the Group*

 Management                           0.0       -    0.4       -       -    0.0
-------------------------------------------------------------------------------
 * Lease agreement for the real estate for the consolidated operations in
 France and a service fee.



                                Sep 30        Sep 30        Dec 31

 Open derivatives                 2013          2012          2012
                       --------------------------------------------
                        Nominal   Fair Nominal  Fair Nominal  Fair

 MEUR                     Value  Value   Value Value   Value Value
--------------------------------------------------------------------
 Operative hedges

 Foreign currency          53.1    0.2    39.3   0.1    35.1  -0.4
 derivatives



 Monetary hedges

 Foreign currency          13.9   -0.1    12.8  -0.1    27.2   0.0
 derivatives

 Interest rate             79.7   -2.3    90.2  -2.0    85.0  -3.0
 derivatives
-------------------------------------------------------------------


 The changes in the fair values of derivatives that are designated as hedging
 instruments but do not qualify for hedge accounting are recognized based on
 their nature either in operative costs, if the hedged item is an operative
 transaction, or in financial income and expenses if the hedged item is a
 monetary transaction. Some derivatives designated to hedge monetary items are
 accounted for according to hedge accounting. Financial risks and hedging
 principles are described in detail in the financial statements 2012.


 Changes in unrealized mark-to-market valuations for operative foreign currency
 derivatives

                               III  III I-III I-III I-IV

                              2013 2012  2013  2012 2012
---------------------------------------------------------
 Included in operating profit -0.4  0.1   0.6  -0.1 -0.6
---------------------------------------------------------


 Operative foreign currency derivatives that are marked-to-market on reporting
 date cause timing differences between the changes in derivative's fair values
 and hedged operative transactions. Changes in fair values for derivatives
 designated to hedge future cash flow but are not accounted for according to
 the principles of hedge accounting impact the Group's operating profit for the
 accounting period. The underlying foreign currency transactions will realize
 in future periods.


 Fair values of financial instruments                            Sept 30

                                                                    2013

 MEUR                                          Carrying value Fair value
------------------------------------------------------------------------
 Financial assets

 Loans and receivables                                   82.4       82.4

 Available-for-sale financial assets (level 3)            0.3        0.3

 Derivatives (level 2)                                    0.6        0.6



 Financial liabilities

 Financial liabilities at amortized cost                142.3      142.9

 Derivatives (level 2)                                    2.9        2.9
------------------------------------------------------------------------





Changes to share based incentive plan resolved in June 2012

The  Group has one share based incentive  plan for the Group's key personnel. In
line  with the terms of the share-based  payment program, the Board modified the
conditions and term of the program during the second quarter. Earning period was
prolonged to December 31, 2013. The potential reward from the plan remains to be
based  on development of  Rapala Group's inventory  levels and EBITDA. The Group
has reassessed the fair value of the program.

The  target group of the plan consists of 20 key employees. The gross rewards to
be  paid on the basis of the plan  will correspond to the value maximum total of
235 000 company shares.

Shares and share capital

On April 11, 2013 The Annual General Meeting (AGM) updated Board's authorization
on  repurchase of shares. A separate stock  exchange release on the decisions of
the  AGM was given, and up to date information on the board's authorizations and
other decision of the AGM are available also on the corporate website.

At  the end of the reporting period the share capital fully paid and reported in
the  Trade Register was 3.6 MEUR and the total number of shares was 39 468 449.
The  average number of shares during the reporting period was 39 468 449. During
the  reporting period, company bought back a total of 172 338 own shares. At the
end  of the reporting  period the company  held 873 738 own shares, representing
2.2% of  the total  number of  shares and  the total  voting rights. The average
share price of all repurchased own shares held by the company was 4.79 EUR.

During  the reporting period, 2 400 379 shares (2 823 789) were traded at a high
of  5.40 EUR and a  low of 4.56 EUR.  The closing share  price at the end of the
period was 5.32 EUR.

Short term risks and uncertainties

The  objective of  Rapala VMC  Corporation's risk  management is  to support the
implementation  of the Group's  strategy and execution  of business targets. The
importance  of  risk  management  has  increased  as  Rapala VMC Corporation has
continued  to expand its operations.  Accordingly, Group management continues to
develop  risk management  practices and  internal controls during 2013. Detailed
descriptions  of the Group's strategic, operative and financial risks as well as
risk management principles are included in the Financial Statements 2012.

Due  to the nature of the fishing  tackle business and the geographical scope of
the  Group's operations, the business has traditionally been seasonally stronger
in  the  first  half  of  the  year  compared  to the second half, although this
seasonality  pattern may partly  change as the  Group has increased  its role in
winter  fishing business. Weathers impact consumer demand and may have impact on
the  Group's sales for current and following seasons. The Group is more affected
by  winter weathers after the expansion  into winter fishing business, while the
impacts  on  summer  and  winter  seasons  are partly offsetting each other. The
biggest  deliveries for  both summer  and winter  seasons are  concentrated into
relatively  short time  periods, and  hence a  well functioning  supply chain is
required.

Working  capital and inventory management is still  a top priority for the Group
and  initiatives to improve the Group's  inventory turnovers and shorten factory
lead-times  continue in 2013. Inventory clearance sales supporting the inventory
reduction  targets  may  have  some  short-term  negative  impacts  on sales and
profitability of some product groups. The uncertainties in future demand as well
as  the length of  the Group's supply  chain increases the  importance of supply
chain  management.  Strong  and  rapid  increases  in  consumer  demand  may put
challenges  on the Group's supply chain  to meet the demand. Management balances
between  the risk of shortages and the risk of excess production and purchasing,
which would lead to excess inventories in the Group.

The  lure production transfer from China and ramp-up phase of the new production
facility  in Batam, Indonesia,  may increase certain  production cost and supply
chain  risks temporarily. The same applies to establishment of the new ice drill
manufacturing unit in Finland.

The  Group successfully refinanced  its credit facilities  in April, 2012. These
credit   facilities   include  some  financial  covenants,  which  are  actively
monitored. The Group's liquidity and refinancing risks are well in control.

The  fishing tackle business  has not traditionally  been strongly influenced by
increased  uncertainties and downturns in the general economic climate. They may
influence,  however, at least  for a short  while, the sales  of fishing tackle,
when retailers reduce their inventory levels and face financial challenges. Also
quick  and  strong  increases  in  living  expenses,  such  as  gasoline  price,
uncertainties  concerning  employment  and  governmental  austerity measures may
temporarily  affect  consumer  spending  also  in  the  fishing tackle business.
However,  the underlying  consumer demand  has historically  proven to be fairly
solid.

The  truly global nature of the Group's  sales and operations spreads the market
risks  caused by the current  uncertainties in the global  economy. The Group is
cautiously  monitoring the development both in  the global macro economy as well
as in the various local markets it operates in.

Cash  collection  and  credit  risk  management  is  high on the agenda of local
management  and this may affect sales to some customers. Quality of the accounts
receivables is monitored closely and write-downs are initiated if needed.

The  Group's  sales  and  profitability  are  impacted by the changes in foreign
exchange  rates and the risks are monitored  actively. To fix the exchange rates
of  future  foreign  exchange  denominated  sales  and  purchases, the Group has
entered  into  several  currency  hedging  agreements  according  to the foreign
exchange  risk management policy set by the  Board of Directors. As the Group is
not  applying hedge accounting in accordance  to IAS 39, the unrealized mark-to-
market  valuations of currency  hedging agreements has  an impact on the Group's
reported  operating  profit.  The  continuing  strengthening of the Chinese Yuan
coupled  with  the  possible  strengthening  of  the  US  Dollar  increases cost
pressures. Additionally, certain inflationary trends increase this pressure. The
Group   is   closely  monitoring  market  development  and  cost  structure  and
considering  possibility and feasibility of price increases, hedging actions and
cost rationalization.

No significant changes are identified in the Group's strategic risks or business
environment.


[HUG#1736914]

Attachments

Stock Exchange Release.pdf