SHANGHAI, China, Nov. 3, 2013 (GLOBE NEWSWIRE) -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, announced today that it received the prestigious 2013 iResearch Marketing Award for "Best Mobile Application Recommendation and Advertising Platform." iResearch Consulting Group is the leading company focused on in-depth research on China's Internet industry. A respected committee of China's leading Internet and marketing experts assembled by iResearch, selected Tapjoy to honor its overall excellence and breakthrough mobile advertising platform. Tapjoy accepted the award Thursday, October 31st at the 2013 iResearch Marketing Awards at the Kerry Hotel in Shanghai, China.
"The iResearch Marketing Awards are designed to celebrate the most innovative companies in the mobile economy in China. Tapjoy's rewarded advertising and monetization model has made a significant impact in the region, as well as changed the way that app developers think about monetizing their users," said Phyil Liu, chief analyst at iResearch.
"Tapjoy is the leading mobile marketing and monetization platform that enables our partners to increase engagement rates and boost their revenue," said David Chun, Tapjoy's Managing Director of Greater China. "This award is further validation that the Tapjoy platform is an incredibly effective model for mobile advertisers, developers and consumers alike. We'd like to thank everyone at iResearch Consulting Group for the honor."
Tapjoy's recognition as an iResearch Award winner comes during a prolonged period of growth and product innovation for the company, which powers the monetizing solutions for more than 160,000 mobile apps across Android and iOS and reaches more than 435 million consumers worldwide each month.
About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 435MM (September, 2013) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.