SAN FRANCISCO, Nov. 15, 2013 (GLOBE NEWSWIRE) -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, announced today that it received the 2013 ME Award for Best Games Monetization Service from Mobile Entertainment, host of the annual ME Awards and leading news source for the mobile content market. Tapjoy was selected by a panel of industry insiders and mobile media and marketing experts to honor its overall excellence and breakthrough achievement in mobile advertising. Tapjoy accepted the award Thursday night at The Royal Garden Hotel in London.
"Tapjoy has prided itself on creating an innovative mobile advertising and monetization model that focuses on rewarding consumers for engaging with brands," said Paul Bowen, vice president and general manager, Tapjoy Europe. "This award is further validation that our rewarded model is incredibly effective for app developers, brand advertisers and consumers alike. We'd like to thank everyone at Mobile Entertainment for the honor, and we congratulate all of the finalists and winners on the night."
"Technology has developed so much over the last year, and consumer experiences on mobile have reached an all-time high. At the ME Awards this year, we felt it was important to shine the light on mobile companies working with consumer-facing brands in innovative ways," said Katy Phillips, publisher, Mobile Entertainment. "Tapjoy's rewarded advertising and monetization model has made a significant impact in the market, and we felt it was important for us to recognize them, and the rest of the night's winners, for their continued innovation in the mobile landscape."
Tapjoy's recognition as an ME Award winner is the second such honor in the past month; in October, the company was named "Best Mobile Application Recommendation and Advertising Platform" for 2013 by iResearch Marketing. Tapjoy powers the monetizing solutions for thousands of mobile apps across Android and iOS and reaches more than 435 million consumers worldwide each month.
About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 435MM (September, 2013) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.