ReadSoft appoints Andrew Pery as Chief Marketing Officer
| Source:ReadSoft AB
ReadSoft, a leading global provider of applications for automating business
processes, today announced the appointment of Andrew Pery as its Chief Marketing
Officer (CMO). Currently retained to provide advisory services to assist
ReadSoft in the development of its strategic marketing initiatives Andrew will
assume the CMO position effective January 1, 2014 and will become a member of
ReadSoft’s Executive Management Team.
Andrew has more than 25 years of marketing and general management experience in
the enterprise content management and document process automation market
segments. Andrew has held senior executive positions with Kofax, Hummingbird
,Open Text, Microstar Software. He has proven experience in leading global
marketing teams, implementing marketing messaging and product positioning
strategies with CEO and Board level accountability for delivering improved brand
equity, customer loyalty and shareholder value.
Andrew is a Certified Information Professional (CIP AIIM), holds a Masters of
Law from Northwestern University, Chicago, USA, a Post Graduate Diploma in
Business Administration from IE Business School, Madrid, Spain and a Bachelor of
Arts from Loyola of Montreal, Canada.
“ReadSoft has built a stellar reputation and brand equity as a global leader in
the delivery of financial process automation applications. I am pleased to join
ReadSoft as it continues to expand its product and application portfolio in the
rapidly growing process automation market segment.” said ReadSoft’s new CMO
Andrew Pery.”We are well positioned to take advantage of the accelerated
investments in process automation applications that are proven to lower
operating costs, improve customer service levels and which generate high margin
repeat business,” added Pery.
“We are happy to get Andrew onboard full-time as our new CMO. Andrew’s vast
experience as a seasoned marketing executive and his valuable contribution as a
senior advisor in the development of ReadSoft’s strategic brand and marketing
activities over the last year have been very successful for us,” said Per
Åkerberg, President and CEO of ReadSoft. “Andrew will play an important role in
the continuation of the development of our global marketing organization,
corporate strategies and proven value proposition,” finishes Per Åkerberg.
ReadSoft may be required to disclose the information provided herein pursuant to
the Securities Market Act. The information was submitted for publication at
09:00 CET on November 26, 2013.
For additional information, please contact
Johan Holmqvist, Vice President Corporate Communications
Phone: 46 708 37 66 77
ReadSoft is a leading global provider of applications for automating business
processes in the cloud (http://www.readsoft.com/solutions/document
-processing/capture-in-the-cloud)or on premise. ReadSoft is by far the world’s
number one choice for invoice processing
-processing), especially into business systems from
SAP (http://www.readsoft.com/solutions/automation-for-sap) and
Oracle (http://www.readsoft.com/solutions/automation-for-oracle). ReadSoft’s
software enables companies to automate document processes such as accounts
payable processing (http://www.readsoft.com/solutions/by-department/accounts
-payable), and mailroom automation (http://www.readsoft.com/solutions/document
-processing/mailroom-automation). Since the start in 1991, ReadSoft has grown to
a worldwide group with operations in 17 countries on six continents and a
network of local and global partners. The head office is located in Helsingborg,
Sweden, and the ReadSoft share is traded on the NASDAQ OMX Stockholm's Small Cap
list. For more information about ReadSoft, please visit www.readsoft.com
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