Pricer’s CEO Fredrik Berglund decides to leave the company

| Source: Pricer AB
Pricer’s CEO Fredrik Berglund decides to leave the company on his own initiative
for new challenges. He will remain in the company during a transition period.
Recruitment of a new CEO has been initiated.
Fredrik Berglund has been CEO of Pricer since August 2010.

– I would like to thank Fredrik for his solid contribution. During his time as
CEO Pricer has developed into a more customer focused and global company. The
company is profitable and Pricer is today less dependent on a few number of
large customers, says Markus Gerdien, chairman of the board of Pricer.

The company has today more than 9,100 installations and more than 96 million
electronic shelf labels installed in over 50 countries.

For further information, please contact:
Markus Gerdien, chairman of the board of Pricer AB: +46 70 610 52 93
Fredrik Berglund, CEO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 8:15 hrs CET on
Thursday, November 27th, 2013.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit