San Jose, CA, Dec. 3, 2013 (GLOBE NEWSWIRE) -- (SAN JOSE, Calif., - December 3, 2013) -, a leading provider of local shopping, news and events, ushers in the holiday season with steep discounts to subscribers across North America. The aggregated deals are formatted into Buckaroo's 'What's Hot' e-newsletter, informing users on what's for sale this year.

"Discounts are crucial to the organization and display of shopping on Buckaroo," said Alan Fisher, Co-Founder and Chairman of Buckaroo's parent company Iron Speed, Inc. "Our subscribers favor large discounts and we love giving them more ways to save."

Despite a 55% growth in items purchased through, the localized hub meets the challenge of working with merchandising from thousands of retailers. As a small business itself, Buckaroo offers tips for successful advertising:

·        Know the customer. This will determine which products are selected. Buckaroo puts hand-picked deals and coupons in its 'What's Hot' e-newsletter, saving subscribers time and money.

·        Capture customer info. Finding out who likes specific items gives the retailer an advantage for future deals and tracking consumer preferences.

·        Enhance the relevancy of the product. A product or piece of information that resonates with a customer increases the chance of a purchase. Buckaroo's platform is locally-focused, giving familiar information to the user relevant to their immediate surroundings.

·        Be creative with the creative. Many daily deal sites today add whit and whimsy when writing product descriptions. Professionalism and grammatical accuracy are two things Buckaroo takes into account when featuring product deals. Multiple merchants may sell the same item, but the design, copy and position of the ad will stand out.

Small businesses can post for free on Buckaroo's home page and email packages start as low as $100. See Buckaroo's pricing page for details.

About Buckaroo

Buckaroo ( is the online hub for local shopping, news and events. Buckaroo's parent company, Iron Speed, Inc., is well-funded with a capital base of over $20M from several strategic investors and executives from AMD, Excelan, Onsale, and Oracle. The company was founded in 1999 and is based in San Jose, CA. Find Buckaroo on Facebook and Twitter to learn more.


Kate Anderson
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