Announcement of BoConcept Executives' trading with securities

In accordance with section 28 a of the Danish Securities Trading Act, BoConcept Holding A/S is required to publish information regarding trading in BoConcept Holding A/S shares and securities by Executives and persons closely associated with an Executive.

| Source: BoConcept Holding

  The statement is based on a report which BoConcept Holding A/S has received from one of the Executives on 5 December 2013.


Kirk & Thorsen Invest A/S
Reason: Peter Thorsen is deputy chairman of the supervisory board
of BoConcept Holding A/S  - Peter Thorsen has an ownership share of Kirk & Thorsen Invest A/S
Issuer: BoConcept Holding A/S
ISIN: DK0060050201
Designation: Shares
Nature of transaction: Purchase
Trading date: 5 December 2013
Market: NASDAQ OMX Copenhagen
Number: 102,850 shares
Market price DKK: DKK 9,286,500


Herning, 6 December 2013