Boot Out Breast Cancer Charity Partners with DigniCap® to Help Cancer Patients

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| Source: Dignitana AB
Boot Out Breast Cancer Charity Partners with DigniCap® to Help Cancer Patients
at National Health Service Hospitals Avoid Chemo-related Hair Loss

Multi-faceted National Campaign Launches with a £100,000 Crowd-funding
Initiative

~ Christmas Donations Are a Way to Give Back and Honour Loved Ones Touched By
Cancer ~
Media Contacts:

Caren
Browning
      Debbie Dowie

The King + Company
PR                                                                 Boot out
Breast Cancer

00 1 212 561
-7464
+ 44 7803 253 133

Caren.browning@morris
-king.com                                                   debbie@bootoutbreast
c 
ancer.org

MANCHESTER (Dec. 9, 2013)—The charity organisation Boot Out Breast
Cancer (http://www.bootoutbreastcancer.org.uk/) wants to ensure that people
across the United Kingdom have access to the most up-to-date medical equipment
and devices. To this end, they are partnering with the leading purveyor of
clinically-proven therapeutic scalp cooling technology to help breast cancer and
other cancer patients avoid chemotherapy-related hair loss. To kick-off this
multi-faceted campaign, Boot Out Breast Cancer is launching a crowd-funding
initiative that will provide several National Health Service Hospitals with the
state-of-the-art DigniCap® System (http://www.dignitana.com/).

Boot Out Breast Cancer was founded by breast cancer survivor Debbie Dowie in
2010, and its mission is to provide much-needed medical equipment for NHS
hospitals throughout the UK. One aspect of care that Dowie found troubling was
that for many people who were diagnosed with breast or other cancers, losing
their hair was one of the most fearful prospects associated with the diagnosis.
She travelled the UK and US to learn more about medical devices that prevent
chemotherapy-related hair loss, but was dismayed that most were difficult to use
and very uncomfortable.

“When I saw how patients and their oncologists were responding to the DigniCap®
System, I knew that this was something extraordinary, and we had to make
available to more people right away,” said Mrs. Dowie, Founder of Boot Out
Breast Cancer. “There’s no question in my mind that this is a life-changing
product with the potential to greatly improve the experience of going through
chemotherapy. The goal of our initial kick-off initiative is to raise £100,000
through crowd-funding to install the DigniCap® System in NHS hospitals in
London, Manchester, Newcastle and Birmingham. And that’ is just the beginning!”

To pledge a gift on behalf of a friend, family member or loved one with cancer,
individuals are encouraged to visit http://igg.me/at/Give2BootOutBreastCancer
beginning today.

During Christmas and the New Year, Boot Out Breast Cancer will be actively
campaigning online and encouraging people to visit the Indiegogo crowd-funding
page (http://igg.me/at/Give2BootOutBreastCancer) to donate. Contributors can
donate to receive various “perks,” including online shout-outs and honorariums
and a personalised thank you video.

In addition to this initial kick-off campaign, Boot Out Breast Cancer is
planning several star-studded fundraising initiatives for 2014, including the
Posh Purple Party (http://www.bootoutbreastcancer.org.uk/latest/events/the-posh
-purple-ribbon-party) on January 30th, the Bollywood
Ball (http://www.bootoutbreastcancer.org.uk/latest/events/bollywood-ball)
¾attended by patrons Dame Sarah Storey, Alan Shearer OBE and The Right
Honourable Andy Burnham MP, Shadow Health Secretary¾and the launch of the Pearl
Izumi Boot Out Breast Cancer cycling team on Saturday March 8th.

The DigniCap® System, developed by Dignitana, a world leader in scalp-cooling
technology, is a safe, gentle and effective treatment for avoiding hair loss
related to chemotherapy. It continuously monitors temperature to ensure comfort
and consistent application of the treatment, and is the only system to offer
scalp-cooling above freezing with patented, built-in temperature sensors and a
precision cooling mechanism that allows for gradual and highly tolerable
temperature fluctuations. The product has been evaluated and chosen by several
leading private clinics in the UK, and is the preferred choice by an increasing
number of NHS Trusts.

“As a breast cancer survivor myself, I’m acutely aware of how important it is to
have confidence in your medical team and the treatments they recommend,” said
Mrs. Dowie. “This technology should be a component of the highest quality
holistic cancer care available today, and we want to make absolutely certain
that it is available not just to those who can afford to go to private
hospitals, but to anyone with a cancer diagnosis for whom the device is
recommended.”

“It is an honour to be chosen by Boot Out Breast Cancer in this effort to ensure
that NHS patients have access to the highest quality comprehensive medical care
available,” said Martin Waleij, CEO of Dignitana, maker of the DigniCap® System.
“Leading oncologists have recognised the proven safety and tolerability of
DigniCap, and throughout the UK they are choosing it over other scalp-cooling
options. To be chosen by a charity aimed at bringing the best to those with less
is indeed an honour.”

###
For company related information:

Martin Waleij

CEO, Dignitana AB (publ)

Phone: +46 733 93 70 76

E-mail: martin.waleij@dignitana.se
Dignitana’s business concept is to develop, manufacture and market a medical
device primarily used for scalp cooling, to eliminate or greatly reduce
chemotherapy induced hair loss.

The company is listed at Stockholm stock exchange NASDAQ OMX First North since
December 1, 2011, with Erik Penser Bankaktiebolag as Certified Advisor.