Los Angeles, Calif., Dec. 9, 2013 (GLOBE NEWSWIRE) -- "We can be Heroes at the Petersen," an entire day of family fun on Dec. 14, will kick off a new exhibit at the Petersen featuring Kia vehicles inspired by the Super Heroes of DC Entertainment's The Justice League. To honor local heroes, all active duty police and firemen will receive free admission (for one) and as always, active duty military will receive free entrance as well. Free admission will also be granted to all adults and children who dress up as their favorite hero for the day.
"Local heroes are the backbone of our community and unfortunately don't always receive the thanks they deserve," said Terry Karges, executive director of the Petersen. "We want to not only recognize our own local heroes, but to also host a day of activities for families to participate in together. Honor your favorite hero by dressing up as them, visit the museum for free and come have some fun."
The new exhibit coming to the Petersen from Dec. 14, 2013 - May 14, 2014 will feature custom-built Kia vehicles inspired by members of The Justice League, including: Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. The seven-vehicle collection, which includes a customized Kia Optima, Optima Hybrid, Soul, Forte Koup, Forte5, Rio 5-door and Sportage, was commissioned in support of DC Entertainment's We Can Be Heroes giving campaign dedicated to fighting hunger in the Horn of Africa.
In honor of Heroes Day, the Los Angeles Fire Department will have a fire engine at the museum to collect toys for its "Spark of Love" Holiday Toy Program, and children will have the opportunity to explore the fire engine. The Los Angeles Police Department will also be on site collecting toys for "Motor For Toys."
"I am always touched when members of our Community take the time to recognize the true heroes that serve our City each and every day. Police officers, firefighters and the men and women who serve in our military have commited their lives to proceting and serving others. I think that spending a day with family and friends at the Petersen Automotive Museum is a terrific way to honor our heroes," said Chief Charlie Beck.
From 11:00a.m to 3:00p.m the 3rd floor Discovery Center will host crafts, face painting, games, storytelling and prizes free for the whole family (included with museum admission). For those wanting to celebrate the holidays without a cliché mall photo, photos with Santa Claus in a 1956 Chevrolet Bel Air convertible will be offered in the Petersen's lobby.
The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California 90036. Admission prices are $15 for general admission adults, $10 for seniors, $10 for students with ID, $5 for children ages 3 to 12. Museum members, active military with ID and children under three are admitted free. Vault tours are available for an additional $14.50, and are offered on a first-come, first-served basis. Parking is free for the first 30 minutes and $2.00 each additional 30 minutes. One hour validation with purchase of $10 or more in the Museum Store or Johnny Rockets located in the museum lobby. Museum hours are Tuesday through Sunday from 10am to 6pm. For general Museum information, call 323/930-CARS or visit the Museum's Web site at: www.petersen.org. Remember to like us on Facebook, and follow us on Twitter and Instagram.
About DC Entertainment:
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes--a giving campaign featuring the iconic Justice League super heroes--to raise awareness and funds to fight the hunger crisis in the Horn of Africa.
About Kia Motors America:
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available at its website - www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at http://www.kiamedia.com/us/en/newsalert.
Laura Conrad|Kahn Media |818-881-5246
Petersen Automotive Museum
Los Angeles, California, UNITED STATES
Laura Conrad|Kahn Media |818-881-5246