Tampa, FL, Dec. 12, 2013 (GLOBE NEWSWIRE) -- Innovative Software Technologies, Inc. (OTC: INIV.PK) announces that Florida Restaurant Group Purchasing (FRGP) has entered into a strategic relationship with Opt-in SMART, Innovative's premier business platform, to be its preferred vendor for internet marketing.
The Florida Restaurant Group Purchasing (www.floridarpg.com) organization provides solutions for independently owned restaurants. The FRGP is a group purchasing organization that pools the purchases of its individual restauranteurs to achieve the best possible prices on products and services for all members. This organization has provided this service since 1986.
Opt-in SMART (www.optinsmart.com) is a fully integrated Social Marketing And Retention Technology platform that provides businesses an easy to use, affordable and centralized "Done 4 U" marketing solution, helping small to medium-sized businesses to acquire, retain and maintain customer relationships via the internet.
About Florida Restaurant Purchasing Group
The Florida Restaurant Purchasing Group's mission is "Fighting for the Little Guy!" At the FRGP, members want and need to focus on what they know and do best, managing their restaurants. The FRGP believes that Opt-in SMART will increase the internet presence of its members and direct customers, their family and friends to their restaurants, with the most advanced and modern marketing methods available.
"We believe that this break through internet marketing service will enable our members to promote and advertise their restaurants like the giants in the industry. The FRGP is excited to assist our restauranteurs to reach a vastly untapped local market of customers. We believe that the internet has created a new world and our members will be a part of it," said Louis Kokkinakos, Chief Executive Officer (CEO) of FRGP. The Florida Restaurant Purchasing Group is headquartered in Clearwater, FL.
About Opt-in SMART
Opt-in SMART has a proprietary software technology for managing and executing all social media, sales and marketing, and e-marketing. "Our restaurant clients experience positive growth using our internet marketing solutions. This experience has prepared us for our alliance with the Florida Restaurant Purchasing Group," said Paul Mazzapica, CEO of Opt-in SMART.
There is currently a significant need for internet marketing at an affordable price for local businesses. There are 29 million small to medium sized businesses, many of them restaurants, 19 million of which are not using any form of internet marketing.
The Opt-in SMART platform includes local listings; citation management; email, text messaging and video marketing; reputation management; social media tools; and review and posting management. Opt-in SMART is headquartered in Tampa, FL.
About Innovative Software Technologies
Innovative Software Technologies, Inc.'s (www.inivcompanies.com) mission is to find and bring to market cutting edge technologies that are synergistic with the company's current technologies and that are market ready. Innovative, through its Opt-in SMART offering (www.optinsmart.com), is a fully integrated Social Marketing And Retention Technology platform that gives businesses an easy to use, affordable, and centralized marketing solution, helping small to medium-sized businesses acquire, maintain and retain customers via the Internet. The Opt-in SMART platform includes local listings; citation management; email, text message, and video marketing; reputation management; social media tools; and review and posting management. Innovative delivers these solutions through a combination of its proprietary technology platform, its direct "feet on the street" sales force of Internet Marketing Consultants, and through select third party agencies and resellers. Innovative Software Technologies, Inc. is headquartered in Tampa, Florida and trades on the pink sheets under the symbol INIV.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statements reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors, which could impact the Company and the forward-looking statements ontained herein are included in the Company's filings with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
Investor Relations Contact:
Innovative Software Technologies, Inc.
Peter Peterson
813-448-6794
Source : Innovative Software Technologies, Inc.