SAN FRANCISCO, Dec. 12, 2013 (GLOBE NEWSWIRE) -- In this infographic, Tapjoy, Inc (www.tapjoy.com) looks at mobile habits of travelers, and how they are using their mobile devices to prepare for, plan and book their upcoming travel. Travelers are commanding 20% of smartphone and tablet Internet traffic, and that statistic will grow as they plan out their trips for the holiday season. Tapjoy ran a survey on its network, which spans more than 435MM consumers globally, and uses this infographic to share some insights to further gauge the relationship between those consumers and their mobile devices as they research and make travel arrangements. How many travelers research their trips on their mobile devices? How many travelers purchase tickets on mobile? How far in advance are travelers planning their trips? Find out here.
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About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 435MM (September, 2013) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.
The image is also available via AP PhotoExpress.
