TWO AMERICAN BRANDS BORN ON THE TRACK UNITE: Flowmaster Named the Exclusive Performance Exhaust of NASCAR

Flowmaster celebrates new NASCAR partnership with "Show Us Your Flows" contest that will reward one lucky Flowmaster fan with an all-access trip to the Daytona 500.

| Source: Flowmaster Mufflers

Indianapolis, Ind, Dec. 13, 2013 (GLOBE NEWSWIRE) -- Leading exhaust technology brand Flowmaster announced today from the floor of the 2013 Performance Racing Industry (PRI) show that it has been named the Exclusive Performance Exhaust of NASCAR®.  This perfect union is between the most popular motorsport in America and an iconic performance exhaust company that was born on a circle track three decades ago by a racer looking to optimize performance while controlling sound and protecting the sport and local tracks. Those racing roots led to the technology utilized in Flowmaster's best-selling car and truck mufflers and exhaust systems today. To reward loyal fans, Flowmaster is launching the Show Us Your Flows contest, a video based social media competition that will send one grand prize winner with a friend on the ultimate NASCAR® experience - a trip to the Daytona 500.

"We're proud to welcome Flowmaster to the NASCAR family because they exemplify the type of reliability our fans have come to expect from NASCAR Performance partners," said Norris Scott, NASCAR vice president of partnership marketing. "NASCAR teams and contingency sponsors display a level of synergy and teamwork that is unparalleled and continues to be one of the major reasons companies choose to partner with NASCAR."

As part of the new relationship, Flowmaster will offer exclusive NASCAR content to its fans and dealers, as well as on-track promotions, interactive fan experiences and more. The first big promotion will be the Show Us Your Flows video contest, which will give away a variety of prizes including a trip to one of the series' biggest races - the 2014 Daytona 500. To participate in Show Us Your Flows, participants must submit a video showing their Flowmaster equipped vehicle and telling their "Flowmaster story" - why they love the brand and deserve to go to Daytona, along with filling out a short entry form.  Submissions will be accepted through the Flowmaster Facebook page through Dec. 28, 2013.  The applications will be narrowed down to 10 video finalists and fans will vote for their favorites on the Flowmaster Facebook page December 30th - January 3rd. The video to receive the most combined likes, shares, and comments by January 17, 2014 will be named the grand prize winner.  Winners will be announced January 20th.

All 10 finalists will win a prize. The grand prize winner (and a guest) will win a trip to the Daytona International Speedway in Daytona Beach, Fla., including tickets to the Daytona 500 race, a garage tour, apparel, fully paid hotel and airfare from the continental United States.  The first prize winner will receive any complete Flowmaster exhaust system from the current catalog. Second through eighth place winners will win a pair of Flowmaster mufflers and a Flowmaster apparel pack.  Ninth and tenth place winners will win a prize pack including a t-shirt, jacket, hat, and stickers. 

"NASCAR® is one of the great American sports and Flowmaster was born on the circle track.  Flowmaster was built on performance - it's in our blood," said Nate Shelton, Flowmaster's Chief Marketing Officer.  "I expect the cross over between NASCAR and Flowmaster fans to be huge and it'll be a real treat to provide our fans and customers with some amazing NASCAR experiences, as well as to show the world our commitment and passion for all-American motorsports."

About Flowmaster Inc.

Flowmaster mufflers are the result of years of development with top race engine builders, thousands of hours of dyno research and "real-world" on-track testing. Flowmaster, Inc. employs over 250 workers dedicated to building the highest quality U.S. made exhaust products available. Flowmaster's product line includes exhaust products for Performance Street, Muscle Cars, Trucks, Street Rods, RV's, Motorhomes, and all types of race applications. With over 400 different muffler models, 370+ exhaust systems and numerous exhaust accessories available, Flowmaster offers you the choice of sound to fit your preference from "wild to mild" and your specific vehicle needs. For more information, call 707-544-4761, or go to


Kelley Convery|Kahn Media