GovDelivery Publishes Subscriber Guide to Help Government Agencies Reach More Citizens

Provides Strategies for Driving Mission Value by Reaching More People

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| Source: GovDelivery

SAINT PAUL, Minn., Dec. 16, 2013 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of cloud-based public sector communication solutions, recently released "Public Sector Communications: Digital Outreach Best Practices," providing key strategies and tactics for government agencies to expand their reach to citizens and stakeholders. Critical to the success of any digital communications program, the guide shares tips for driving mission value and greater impact by reaching more people with agency communications. 

The topic of subscriber growth was heavily discussed at GovDelivery's recent event, "Federal Digital Communications Event: The Power of the Message," where the guide was provided to hundreds of event attendees.  Communicators and technologists from across the federal government convened in Washington D.C. last week to exchange best practices in leadership development, new technologies, and digital communications. In discussing communication strategies and tactics that agencies can employ to truly drive mission results, reaching more people with communications was highlighted as a critical component of public sector organizational success.

"For public sector organizations to be successful today, rapidly and cost-effectively building large digital audiences is one of the most important things that can be done," said Scott Burns, CEO and co-Founder of GovDelivery. "In working with more than 1,000 government agencies to develop digital communication strategies that drive more mission value, we've pulled together key strategies for expanding audience reach in this guide."

GovDelivery's subscriber growth guide lays out how public sector organizations can build the largest possible base by leveraging existing contact lists, promoting sign-up options across digital properties and networking with other government organizations to drive dramatically more traffic through an agency's sign-up process. The document guides government communicators on connecting to different audiences and growing stakeholder reach by utilizing the same foundational digital channels that the private sector uses: direct communications such as email and SMS/text messaging. The complimentary guide can be downloaded at http://direct.govdelivery.com/Digital-Outreach-Best-Practices-pr.

About GovDelivery

GovDelivery, the leading provider of public sector cloud-based communication solutions, provides a massively scalable communications ecosystem that transforms the way public sector organisations, of all sizes, attract, inform, and engage stakeholders. More than 1,000 government entities, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery solutions to optimize their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit www.govdelivery.com.

Mary Yang
Senior Communications Manager
202-407-7426