CFO Harald Bauer is appointed acting CEO

| Source: Pricer AB
The board of Pricer appoints the company CFO, Harald Bauer, to also act as CEO.
This is due to Fredrik Berglund, who gave his resignation at the end of
November, today leaves his position as CEO. Fredrik Berglund remains hereafter
available to the company. The process to find a new CEO to the company
Harald Bauer has been employed as CFO in Pricer in two periods 1998-2001 and
2004 until today.

For further information, please contact:
Markus Gerdien, chairman of the board of Pricer AB: +46 70 610 52 93
Harald Bauer, CEO (acting) Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 3:00 hrs pm CET on
Monday, December 16th, 2013.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit