LONDON, Jan. 7, 2014 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of public sector cloud-based communication solutions, announced availability of a new white paper titled, "Optimising Citizen Engagement Through Digital Communications." The paper reviews recent research to examine the connections between citizen engagement and public satisfaction with government services. It presents details on how government employees can leverage digital communications to improve service levels and efficiency, and as a result, drive higher levels of engagement.
"As part of its emphasis on transparency, the government is committed to increasing levels of citizen engagement and has begun to see the value of digital communications in improving awareness of online services and increasing public trust," said Dave Worsell, Director of Government Solutions, GovDelivery. "This paper looks at research on the deep connection between citizen engagement and satisfaction, as well as case study examples of how the right digital communications strategy can activate a virtuous cycle of improvement and satisfaction, as well as the very meaningful side effect of cost reduction."
In addition to research from organisations like Capgemini and the 2020 Public Services Trust at the RSA (Royal Society for the encouragement of Arts), GovDelivery examines results from its more than 1,000 public sector customers for the new paper. The document shares these findings and provides strategies and best practices for government organisations to leverage digital communications in tandem with a customer-focused strategy, to increase public trust and citizen engagement while increasing efficiencies.
GovDelivery, the leading provider of public sector cloud-based communication solutions, provides a massively scalable communications ecosystem that transforms the way public sector organisations of all sizes, attract, inform, and engage stakeholders to achieve meaningful channel shift. More than 1,000 government entities, including local authorities and central government agencies in the United Kingdom and Europe and more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., use GovDelivery solutions to optimise their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit www.govdelivery.co.uk.
Mary Yang Senior Communications Manager +1 202-407-7426