Tradedoubler Appoints Richard Julin as Chief Revenue Officer

Senior international executive recruited to drive sales and revenue growth.
Tradedoubler, the digital performance marketing company, has appointed Richard
Julin to the newly created role of Chief Revenue Officer, effective 7 January
2014. Julin will report to Tradedoubler President & CEO, Rob Wilson.

Julin joins Tradedoubler from Mediaplanet, a content marketing company, where he
was CEO and President from January 2009 until March 2013.  Prior to that, Julin
held roles as COO at Mediaplanet and Sales Director at the Swedish TV companies
TV3 and TV6.

As Chief Revenue Officer at Tradedoubler, Julin will be responsible for leading
the company’s team of Regional Directors and the international corporate client
team.

Commenting on Julin’s appointment, Rob Wilson said, “I am delighted that Richard
is joining our senior management team.  His operational experience in driving
sales and revenue growth will play a key part in delivering the ambitious goals
we have set in 2014.”

Speaking about his appointment, Richard Julin said, “This is an exciting time to
be joining Tradedoubler and I am looking forward to leading the drive for
significant, long-term sales and revenue growth across the business.”

Stockholm, January 7, 2014

TradeDoubler AB (publ.)
For further information, please contact:

Rob Wilson
President & CEO, Tradedoubler
Tel: +44 207 798 5866
E-mail: rob.wilson@tradedoubler.com
About Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing
and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate
marketing in Europe and remains the most successful pan-European performance
marketing company, combining strategic international insight with detailed in
-country expertise. It helps 2,000 advertisers achieve their business goals
through its high quality network of 140,000 publishers and was the first to
offer an integrated e- and m-commerce offering to help advertisers extend their
online programmes to users on mobile devices.

Tradedoubler is committed to close collaboration with each customer, helping
them to generate revenue and succeed on a national and international scale.
Among Tradedoubler’s advertisers are American Express, ClubMed, Disney, Expedia
and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More
information can be found on www.tradedoubler.com