BURLINGTON, Mass., Jan. 7, 2014 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced that a worldwide leader in pediatric healthcare has selected the award-winning iAPPS Digital Engagement platform to launch its next generation, mobile-friendly mission critical website. The pediatric provider selected iAPPS and Bridgeline for its proven track record of driving successful digital web solutions for some of the world's leading healthcare organizations to attract, engage, and retain patients, while improving efficiencies and reducing back end administration cost. The organization joins Children's Hospital of Colorado, Lahey Hospital, the Society of General Internal Medicine (SGIM), Moffitt Cancer Center, Maryland Hospital Association, Winchester Hospital and other leading healthcare organizations to select Bridgeline Digital and the iAPPS platform.
According to a survey from the National Research Corporation, one out of every two patients prefers a hospital's website as their primary source of health care information. Bridgeline has an extensive history developing websites that meet the shifting demands due to changes from healthcare reform to improve patient retention and growth. With their new, mobile-friendly website, the leading pediatric provider will be able to drive Patient Activation through engagement features such as a physician finder, patient forms for appointments, and the ability to easily publish dynamic content and multimedia.
"This selection further validates Bridgeline's ability to leverage the innovative capabilities and features that iAPPS has to offer in order to develop not just a website, but a community for healthcare organizations and their respective patients," said Thomas Massie, Bridgeline's President and Chief Executive Officer. "This engagement is loaded with superior functionality to help foster a strong, passionate web community that will help our customer's retention rate and overall patient growth, including eCards, newsletter registration, video testimonials, and more."
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline's iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.