Announcing the Launch of The Boatman Group

The Boatman Group has been formed out of a partnership between American Stationery Company and Boatman Geller to empower retailers in the personalized stationery and gift market.

        Print
| Source: Boatman Geller

INDIANAPOLIS, Jan. 8, 2014 (GLOBE NEWSWIRE) -- Boatman Geller, in partnership with American Stationery Company, announces the launch of The Boatman Group. The newly formed organization represents an exciting industry partnership for retailers of personalized stationery and gifts to have greater access to leading brands paired with unparalleled support. Currently, these stationery and gift brands are exclusively available through The Boatman Group: Boatman Geller, Chatsworth, Prentiss Douthit, Rytex & Whitney English.

"Our 'partnering with the retailer' philosophy has led us to formation of the The Boatman Group," said Greg Geller, President of The Boatman Group. "It is our passion to support stationery and gift retailers, make them more profitable, and not compete with them by offering product direct to consumers. The launch of The Boatman Group is an exciting next step in our pursuit of being the best supplier in the industry."

The formation of The Boatman Group has been preceded by a combined 105 years of experience in the stationery and gift industry. Years have been spent in collaboration to find the best model to support and grow a stationery and gift retailer network. The design acumen and retailer service expertise of Boatman Geller and the nearly 100 years of fulfillment experience and manufacturing prowess of American Stationery Company are the foundation in which The Boatman Group has been built. The Boatman Group is positioned to provide quality, cutting edge products with industry leading service and manufacturing. At launch, the stationery and gift programs / albums for the following brands will be made available exclusively through The Boatman Group:

  • Boatman Geller
  • Chatsworth
  • Prentiss Douthit
  • Rytex
  • Whitney English

"I am excited to offer an even wider range of designs to our retailers," said Jane Boatman Geller, Designer of Boatman Geller and Creative Director for The Boatman Group. "This partnership expands the selection of quality designs for our retailers and their customers, while continuing to provide outstanding customer service and fulfillment."

Jerry Cowan, CEO of American Stationery Company shares, "This new relationship with The Boatman Group gives us the opportunity to grow all our business to business brands under a model that has proven to be successful for the wholesale retailer network. It leverages great customer interaction and retailer support with 100 years of manufacturing experience."

Those interested in becoming a Boatman Group retailer can learn more and apply at: www.theboatmangroup.com/become-a-retailer/
To learn more about the collection and to see samples, visit: www.theboatmangroup.com

About Boatman Geller
Boatman Geller was founded in 2002 by designer, Jane Boatman Geller and her husband, and business partner, Greg Geller. Jane combines her love of classic patterns with unexpected color combinations, creating a fresh new twist on the traditional. The patterns, colors, and icons in the Boatman Geller collections embody Jane's idea of "the good life". Jane creates with the intent of giving others a fun way to "Live Your Style".

Along with her husband and business partner Greg Geller, Boatman Geller has made it's mark making retailer relationships a top priority and focus of their business model. They pride themselves on being a boutique style company whose team and President, Greg Geller, are easily accessible through phone, email and social media.

About American Stationery Company
Since 1919, American Stationery has been a leading and family owned manufacturer of personalized stationery and related products. In the past 94 plus years, they have served generations of satisfied customers with quality products and values driven business practices. 

The Boatman Group
Media Relations
Beth Duncan