CHANDLER, Ariz., Jan. 8, 2014 (GLOBE NEWSWIRE) -- OnTrac, the largest regional carrier in the eight Western States, has selected 3M to provide the material to brand not only its fleet of vehicles, but also those of its owner-operator's. The advanced technology 3M offers, coupled with its high-quality product, warranty on material and network of 3M certified installers will help OnTrac increase brand awareness and provide customers a sense of safety and familiarity with its fleet. These critical components are all a part of the delivery company's expansion plan.
"The quality of 3M materials, large certified installer network and the understanding they have of our vision makes them the perfect vendor for our branding initiative," said Laura Peterson, OnTrac Vice President of Marketing and Public Relations. "It is important that the OnTrac brand is portrayed consistently across all vehicles, and we trust the quality of 3M products to provide us long-lasting vehicle graphics."
In addition to its larger tractor/trailers, OnTrac has a variety of last mile delivery vehicles that present an opportunity for brand development. Recognized growth through the branding of this fleet is in line with OnTrac's growing initiative to maintain a larger presence in its service area. 3M's extensive range of brand communication, decoration and protection products provide high quality, striking visual solutions that will aid in the brand identity process.
"OnTrac needed a solution that would give them a consistent brand image across their entire fleet, and that would meet their complex needs to install graphics quickly in the field," said Bryce Schaefer, Sales Manager, 3M Commercial Graphics. "We were pleased to work with them to develop a specification for all their fleet graphic materials, as well as custom installation guidelines to ensure a standardized and efficient process."
About OnTrac
OnTrac is a Chandler, Arizona-based company that provides overnight shipping at ground rates to businesses and consumers. OnTrac has supported each one of our shipments with a Money-Back-Service-Guarantee since it started its overnight division in 1991. The company takes pride in its ability to provide an alternative delivery service to consumers throughout its extensive coverage of the eight Western States, including every Zip Code in California. As a SmartWay Partner, OnTrac promises to do its part to save the environment, getting your shipments there with cleaner air. For more information on OnTrac, please call 800-334-5000 or visit ontrac.com.
About 3M Commercial Graphics
3M Commercial Graphics helps customers worldwide build brands by providing total large-format graphics and light management solutions. 3M manufactures or certifies lighting solutions, graphic films and graphic protection, flexible substrates, as well as inks and toners used to create large-format finished graphics that are consistent, reliable and durable. Learn more about 3M graphics products and programs by calling 1-800-328-3908, visiting www.3Mgraphics.com‚ following us @3MGraphics on Twitter or at facebook.com/3Mgraphics