Although, according to the data pooled by the State Revenue Service over 9 months, „Rīgas šampanietis oriģinālais” (Rigas Sparkling Wine) is still the most sold sparkling wine in the domestic market, the sparkling wines marketed under trade name „Rīgas Dīva” and represented on the domestic market by already four varieties are becoming more and more popular among the consumers. Compared to year 2012, the production volumes of „Rīgas Dīva” have increased by 67% last year.
„This is no surprise to us, as trending suggests that the consumer currently prefers sweeter beverages with lower alcohol content. „Rīgas Dīva” meets these expectations excellently. Foreseeing such market trends, in year 2012 „Latvijas balzams” started to pursue a well-considered and future-oriented production and marketing policy by restructuring the Riga sparkling wine and beverage line and launching the production of the brand „Rīgas Dīva”” says Commercial Director Valters Kaže.
The total volume of production of the beverages „Rīgas Dīva” and „Rīgas šampanietis” has increased by 2% during year 2013, with simultaneous slight (by 11%) decrease in the production volume of „Rīgas šampanietis” and a rapid (by 67%) increase in that of „Rīgas Dīva” sparkling wine.
The company is already working on several new sparkling wine projects targeted also at export markets.
About JSC “Latvijas Balzams”
JSC “Latvijas balzams” is a leading producer of alcoholic beverages in the Baltics with a history steeped in tradition. Company represents 24% of Baltics alcoholic beverages market. Its biggest pride, Riga Black Balsam, is one of the oldest alcohol beverage brands in Europe rooted in 1752. The company has a distillery of strong alcohol beverages and sparkling wines and light alcohol beverages production plant in Riga.
JSC “Latvijas balzams” employs 600 people and is one of the biggest taxpayers in Latvia. JSC “Latvijas balzams” with more than 100 product names is represented in almost all segments of strong and light alcohol beverages, with many market leaders in Latvia. Among the company’s products are such worldwide known brands as Stolichnaya, Moskovskaya, Riga Black Balsam and the most popular local sparkling wine made by original Recipe - Rigas Sparkling Wine.
JSC “Latvijas balzams” is one of the most significant exporters in Latvia – its products are available in more than 160 countries through SPI Group and in over 30 markets through direct export. The company’s quality management system is certified in accordance with ISO standards and has won hundreds of awards in various international and domestic competitions and has obtained numerous quality certificates. In May 2013 JSC “Latvijas balzams” was awarded a silver medal in the Sustainability Index, improving its overall performance compared to the previous year.
Additional information:
Dana Hasana
JSC “Latvijas balzams” Communication Manager
Ph.: +371 67011711
Cellular:+371 26355895
E-mail: dana.hasana@lb.lv
www.lb.lv