NEW YORK, NY--(Marketwired - Jan 13, 2014) - Medifast, Inc. (
"We are excited to start the year with a lot of momentum," said Joel Layton, Vice President - eCommerce & Digital Marketing at Medifast. "Accessibility and personalization have always been priorities at Medifast and we see huge value in integrating mobile and multi-channel functionality into our go-to-market strategy. Mobile accessibility will help our customers reach their weight loss goals with information readily available on personal devices at all times."
"Mobile is an essential tool for brands to implement in creating a substantive conversation with their customers," said Usablenet CMO Carin van Vuuren. "What is most exciting about our work with Medifast is creating a personalized mobile experience for those engaged in their weight-loss journey. We believe Medifast is leading the charge in their industry by offering customers a mobile tool to keep their weight-loss goals top of mind."
About Medifast
Medifast (
About Usablenet
Usablenet is a global technology leader for mobile and multi-channel customer engagement. Usablenet's powerful platform enables leading companies in all sectors to create compelling experiences for their customers across multiple channels, including mobile, tablet, social, and in-store kiosks. Usablenet customers include J. Crew, Aeropostale, M&S, ShopHQ, American Airlines, Dell, and FedEx. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.
Contact Information:
Media Contact
Briana Feigon
LaunchSquad for Usablenet
usablenet@launchsquad.com
212-564-3665
Tonja Paylor
Medifast
Tonja.paylor@choosemedifast.com
443-379-5012