Sanoma wins tender in China to help 250 million people learn digitally

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| Source: Sanoma Oyj

Sanoma Corporation, Press Release, 15 January 2014 at 13:20 CET+1

People’s Education Press (PEP), the largest educational publisher in China, has chosen Young Digital Planet as a supplier of tools to build its digital learning solutions. Young Digital Planet is part of Sanoma Learning and provides learning solutions and tools to customers in more than 40 countries.

Originating in 1950, PEP has become the publication standard for primary and secondary school textbooks in China with 73% market share. It’s one of the leaders in changing the Chinese educational system from print to digital. PEP has chosen YDP as a partner to support the transformation process. Under the contract YDP will deliver Editorial Technologies that will help to create 21st century learning solutions.

With this deal Sanoma Learning strengthens its position in the international market. “Our success in China is a reflection of our continuous efforts to improve our learning solutions, and make them relevant to the local markets”, said Jacques Eijkens, CEO of Sanoma Learning. “Our high-quality products and services together with a genuine understanding of customer needs in local markets gave us the competitive edge that led to the People’s Education Press’s decision to select us as the vendor.”

Additional information
Sanoma’s Group Communications, Robin Janszen, tel. +31 6 2293 2643 or communications@sanoma.com

For media inquiries in Finland
Sanoma’s Group Communications, Hanna Johde, tel. +358 40 673 8977 or hanna.johde@sanoma.com

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Sanoma is a front running consumer media and learning company in Europe. In Finland and The Netherlands we are the market leading media company with a broad presence across multiple media platforms. Our operating markets in Learning are Belgium, Finland, The Netherlands, Poland and Sweden. In 2012, Sanoma’s net sales totalled EUR 2.4 billion. Sanoma is listed on the NASDAQ OMX Helsinki stock exchange.