Photo Release -- Yuengling's Ice Cream Goes Into Production

Iconic Brand Returning to Shelves Earlier Than Anticipated

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| Source: Yuengling's Ice Cream Corporation
photo-release

Yuengling's Ice Cream Black and Tan Flavor gets filled during the first days of the ice cream's production.

ORWIGSBURG, Pa., Jan. 16, 2014 (GLOBE NEWSWIRE) -- It's a big day for an iconic Pennsylvania product. The first batches of Yuengling's Ice Cream are coming off the production line and getting ready to hit grocery store shelves. The beloved ice cream, which was first made in 1920, is coming back after a 28-year hiatus.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=23098

"It's a very exciting time for us," said David Yuengling, president. "We originally expected production to begin in March, but when we announced in September that we were bringing back Yuengling's Ice Cream, the response was so enthusiastic that we pushed up production."

Leiby's Dairy in Tamaqua will be producing the ice cream. The initial run will consist of 100,000 quarts, in 10 flavors. The ice cream is expected to be available in grocery stores by mid-February. It initially will be sold at Acme, Weis and select independent grocery stores in Pennsylvania, Maryland, Delaware, New Jersey, New York and West Virginia. A searchable store locator will be available on its website later this month.

"Acme, Weis and other independent grocers asked to have Yuengling's Ice Cream before the original launch date," said Rob Bohorad, chief operating officer. "We bumped up production to accommodate them, but we fully anticipate being in more grocery stores later this year."

Costing between $5.49 and $5.99 (MSRP) per quart, Yuengling's Ice Cream is a premium ice cream line of ten all-natural flavors:

* Vanilla * Espresso Chocolate Chip
* Chocolate * Chocolate Fudge Brownie
* Chocolate Chip * Chocolate Marshmallow
* Black and Tan (chocolate and * Root Beer Float
caramel ice cream) * Mint Chocolate Chip
* Vanilla Fudge Chunk with Pretzels  

The Yuengling family commitment to brand quality means that the ice cream is made using only all-natural ingredients. The milk and cream are locally sourced in Pennsylvania, with production also in Pennsylvania, making the brand PA Preferred.

Yuengling's Ice Cream, based in northeastern PA, is a family-owned business dating back to 1920. Though the family name is one and the same, Yuengling's Ice Cream is unaffiliated with the Yuengling brewery. The ten flavors of its premium ice cream are all-natural, PA Preferred and adhere to the highest standards. The majority of the ice cream line is Kosher. Ever mindful of the community, the company donates at least three percent of its profits to charitable organizations. For more information about Yuengling's Ice Cream, visit its website.

Editor's Note: If you'd like a fact sheet, images, b-roll or to sit down with Yuengling or Bohorad and sample the ice cream, please contact Nicole Lasorda.

The photo is also available via AP PhotoExpress.

Nicole Lasorda
610.649.9292