Heineken Holding N.V. Begins Trading on OTCQX

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| Source: HEINEKEN HOLDING NV

Amsterdam, Netherlands, Jan. 27, 2014 (GLOBE NEWSWIRE) -- Heineken Holding N.V. (OTCQX:HKHHY) (NYSE Euronext Amsterdam:HEIO NA/HEIO.AS) has chosen to facilitate the trading of its American Depositary Receipts (ADRs) on OTCQX®.

Heineken Holding N.V. begins trading from today on OTCQX International Premier, a segment of the OTCQX marketplace reserved for non-U.S. companies that are listed on a qualified international exchange and provide their home country disclosure to U.S. investors. U.S. investors can find current financial disclosures and Real-Time Level 2 quotes for the company on www.otcmarkets.com.

Deutsche Bank serves as Heineken Holding N.V.'s Principal American Liaison ("PAL") on OTCQX, responsible for providing professional guidance on OTCQX requirements.

Heineken Holding N.V will trade in the U.S. on OTCQX under the symbol "HKHHY," where each ADR represents 0.5 ordinary share.

Press enquiries

John Clarke
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Christine van Waveren
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries

George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Sonya Ghobrial
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Editorial information:

HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder's family name - Heineken® - is available in almost every country on the globe and is the world's most valuable international premium beer brand. HEINEKEN's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. HEINEKEN is present in over 70 countries and operates more than 165 breweries. HEINEKEN is Europe's largest brewer and the world's third largest by volume. HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. HEINEKEN's leading joint venture brands include Cristal and Kingfisher. The number of people employed is over 85,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the NYSE Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com.

About OTC Markets Group Inc.

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Heineken Holding N.V. Begins Trading on OTCQX http://hugin.info/136154/R/1757241/593672.pdf

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