Infogroup Launches Yes Lifecycle Marketing

A Full-Services Solution Provider Bringing Together Multichannel Marketing Platforms and Data, with Creative, Strategy, and Professional Services

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| Source: Infogroup Targeting Solutions

CHICAGO, Jan. 28, 2014 (GLOBE NEWSWIRE) -- Infogroup, the leading provider of high-value data and multichannel marketing solutions, today announced the launch of Yes Lifecycle Marketing. This full-service offering will provide marketers with an integrated and optimized approach for delivering relevant marketing messages from a single vendor.

Yes Lifecycle Marketing will combine several capabilities including: email and digital marketing services, data, database technology, and agency services to serve today's omni-channel marketer in a tightly integrated Software as a Service model.

"Yes Lifecycle Marketing seamlessly integrates a wide array of professional services with leading data and technology to deliver real-time and personalized marketing campaigns in one stand-alone business unit," said Mike Iaccarino, chairman and chief executive officer, Infogroup. "This organizational change will further advance Infogroup as the leading full-service marketing services and innovative technology provider of measurable customer acquisition and loyalty solutions."

Michael Fisher, previously, president of Yesmail, has been promoted to president of Yes Lifecycle Marketing, which comprises the following disciplines that were previously part of Yesmail and Infogroup Targeting Solutions:

  • Yes Agency Services (previously launched October 2013)
    Combines analysis and insights with strategy and creative services across all customer communication touch-points.
  • Yesmail Interactive
    Provides a world class email platform with unmatched deliverability and related professional services that drive real-time campaigns.
  • Yes Data and Technology Services
    Encompasses Infogroup's comprehensive data assets that can be integrated with client data to deliver real-time, multichannel marketing programs using Marketzone® database solutions and YesZone cloud-based solutions.

"Whether leveraged independently or cohesively, Yes Lifecycle Marketing meets marketers' needs across any and or all of these disciplines," said Michael Fisher, president, Yes Lifecycle Marketing.  "This holistic approach gives marketers a single services and technology provider with definitive practice disciplines delivered in a unified, complete services model."

This news of the Yes Lifecycle Marketing launch comes on the heels of Yesmail Interactive's email services and technology named a leader in The Relevancy Group's The Relevancy Ring – ESP Buyers' Guide 2014.  "We heard repeatedly from their clients how immersed they become in a client's business," said David Daniels, CEO and Co-Founder, The Relevancy Group. "Creative, tech, and account teams all put in the time to learn any client's particular business challenges." This relentless pursuit of client satisfaction and results-driven improvements also paved the way in winning The Relevancy Group's Gold Customer Satisfaction Award as a top performer in every category.

For more information about Yes Lifecycle Marketing, visit www.yeslifecyclemarketing.com.  

About Yes Lifecycle Marketing

Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit www.yeslifecyclemarketing.com.

About Infogroup

Infogroup's 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit www.infogroup.com.

Sarah Dietze		
Phone: (312) 241-1471		
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