SAN FRANCISCO, Jan. 28, 2014 (GLOBE NEWSWIRE) -- Tapjoy, Inc., a leading mobile ad-tech and monetization platform, was the "highest-rated mobile ad network" in an independent survey conducted by the technology news outlet VentureBeat. The newly released VentureBeat Mobile Ad Index was based on thousands of survey responses from VentureBeat readers and analyzes the performance, functionality, ease-of-use, installation process, customer support and other attributes of today's leading mobile networks and platforms.
Tapjoy was the only company among those listed to receive a perfect score to the question, "On a scale of 1-10, how well does your platform serve its intended purpose?" The company was also named one of the easiest mobile ad networks to install and deploy, and when asked whether they would recommend the Tapjoy platform to a friend, 100% of respondents shared that they would recommend Tapjoy. The survey also reveals information related to current trends in mobile advertising, such as advertiser's use of cookies in retargeting, where they typically send their ad clicks, and how they build their creative.
"To be named the highest-rated mobile ad network, particularly with so much innovation taking place in the sector by so many great companies, is quite an honor," said Steve Wadsworth, CEO of Tapjoy. "This accolade is a testament to our recent platform enhancements as well as to our customer-centric approach. It is made especially sweet because it was an acknowledgement from the industry, including our peers and partners."
"Every Tapjoy user who answered our survey was happy with how well the Tapjoy platform worked," said Matt Marshall. "Tapjoy was the only mobile ad platform to receive a perfect score in that regard."
Tapjoy's recognition by VentureBeat readers comes during a period of rapid growth and innovation for the company, which launched new rich media and video advertising solutions last fall and continues to sign up new, noteworthy brand advertisers and publishing partners. Recently, the company also won the 2013 ME Award from Mobile Entertainment for the "Best Games Monetization Service," as well as the prestigious 2013 iResearch Marketing Award for "Best Mobile Application Recommendation and Advertising Platform."
About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 450MM (December, 2013) users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
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