DGAP-News: Tapjoy /
Tapjoy Named Highest-Rated Mobile Ad Network Honor in VentureBeat's
2014 Mobile Advertising Index
28.01.2014 / 19:43
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Tapjoy Also Named One of the Easiest Mobile Ad Networks to Install and Deploy
in Latest Industry Survey
SAN FRANCISCO, 2014-01-28 19:43 CET (GLOBE NEWSWIRE) --
Tapjoy, Inc., a leading mobile ad-tech and monetization platform, was the
'highest-rated mobile ad network' in an independent survey conducted by the
technology news outlet VentureBeat. The newly released VentureBeat Mobile Ad
Index was based on thousands of survey responses from VentureBeat readers and
analyzes the performance, functionality, ease-of-use, installation process,
customer support and other attributes of today's leading mobile networks and
platforms.
Tapjoy was the only company among those listed to receive a perfect score to
the question, 'On a scale of 1-10, how well does your platform serve its
intended purpose?' The company was also named one of the easiest mobile ad
networks to install and deploy, and when asked whether they would recommend the
Tapjoy platform to a friend, 100% of respondents shared that they would
recommend Tapjoy. The survey also reveals information related to current trends
in mobile advertising, such as advertiser's use of cookies in retargeting,
where they typically send their ad clicks, and how they build their creative.
'To be named the highest-rated mobile ad network, particularly with so much
innovation taking place in the sector by so many great companies, is quite an
honor,' said Steve Wadsworth, CEO of Tapjoy. 'This accolade is a testament to
our recent platform enhancements as well as to our customer-centric approach.
It is made especially sweet because it was an acknowledgement from the
industry, including our peers and partners.'
'Every Tapjoy user who answered our survey was happy with how well the Tapjoy
platform worked,' said Matt Marshall. 'Tapjoy was the only mobile ad platform
to receive a perfect score in that regard.'
Tapjoy's recognition by VentureBeat readers comes during a period of rapid
growth and innovation for the company, which launched new rich media and video
advertising solutions last fall and continues to sign up new, noteworthy brand
advertisers and publishing partners. Recently, the company also won the 2013 ME
Award from Mobile Entertainment for the 'Best Games Monetization Service,' as
well as the prestigious 2013 iResearch Marketing Award for 'Best Mobile
Application Recommendation and Advertising Platform.'
About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep
engagement and monetization opportunities for app publishers, while delivering
valuable, engaged consumers to some of the world's biggest brand advertisers.
Tapjoy has a reach of more than 450MM (December, 2013) users each month and the
Tapjoy Mobile Value Exchange(r) model allows users to receive premium content in
exchange for their engagement with advertisements. Tapjoy is backed by
top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North
Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures.
Headquartered in San Francisco, the company also has offices in New York, Los
Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai,
Seoul and Tokyo. For more information, please visit www.tapjoy.com.
(c) 2014 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are
trademarks or registered trademarks of Tapjoy, Inc. All third party logos and
trademarks mentioned are the property of their respective owners.
CONTACT: Media Contact:
Patrick Seybold
Tapjoy, Inc.
(415) 766-6776
patrick.seybold@tapjoy.com
News Source: NASDAQ OMX
End of Corporate News
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Language: English
Company: Tapjoy
United States
ISIN: US9902744583
End of News DGAP News-Service
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249929 28.01.2014
DGAP-News: Tapjoy Named Highest-Rated Mobile Ad Network Honor in VentureBeat's 2014 Mobile Advertising Index
| Source: EQS Group AG