MTG and Viacom sign Scandinavian online content and sales agreement
ET | Source:Modern Times Group MTG AB
Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international
entertainment group, today announced that it has signed a partnership agreement
with Viacom International Media Networks (‘Viacom’) to include exclusive
advertising-funded video on demand content from the MTV and Comedy Central
channels in MTG’s free-TV online ‘catch-up’ services in Sweden, Norway and
Denmark from 4 February. MTG will also handle advertising sales for Viacom’s
online platforms, and sell the combined online reach of the MTG and Viacom
online catch-up TV services to advertisers.
MTV and Comedy Central content will therefore be shown on TV3Play.se,
TV6Play.se, TV8Play.se, and TV10Play.se in Sweden; and MTV content will be shown
on TV3Play.no, Viasat4play.no and TV6Play.no in Norway, and on TV3Play.dk in
The content includes MTV and Comedy Central hit formats like Catfish, Geordie
Shore, Teen Mom and The Daily show, as well as an extensive library of
successful TV series such as The Hills, Punked and Cribs. Kids TV series such as
SpongeBob and Dora the Explorer from Viacom channel Nickelodeon are also already
available through MTG’s Viaplay online pay-TV subscription service.
The online advertising sales agreement follows earlier agreements between MTG
and Viacom, whereby MTG already sells airtime on Viacom’s linear channels MTV,
Comedy Central and VH-1 as part of its free-TV advertising sales packages in
Denmark, Norway and Sweden.
Jørgen Madsen Lindemann, President and CEO of MTG, commented: “This is a key new
step in the development of our strong partnership with Viacom, and reflects our
determination to be the leading online and offline provider of high quality and
relevant entertainment products in all of our markets. This exciting content and
sales agreement will provide our online viewers with even richer and more varied
content experiences through multiple screens and devices, and provide our
advertising customers with increased reach and impact”.
For further information, please visit www.mtg.se or contact:
Jørgen Madsen Lindemann, President & Chief Executive Officer
Tel: 46 (0) 8 562 000 50
Investors & Analysts
Tel: 46 (0) 73 699 2714
Tel: 46 (0) 73 699 2709
Modern Times Group (MTG) is an international entertainment group with operations
that span four continents and include free-TV, pay-TV, radio and content
production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV
channels, which are available on Viasat’s own satellite platforms and third
party networks, and also distributes TV content over the internet. MTG is also
the largest shareholder in CTC Media, which is Russia’s leading independent
Modern Times Group is a growth company and generated net sales of SEK 13.3
billion in 2012. MTG’s Class A and B shares are listed on Nasdaq OMX Stockholm’s
Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.
The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08:00 CET on 30
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