mCig, Inc. Publishes First Investor Presentation and Officially Unveils VitaCig, Inc.

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| Source: mCig, Inc.

BELLEVUE, Wash., Feb. 3, 2014 (GLOBE NEWSWIRE) -- mCig, Inc. (OTCQB:MCIG) is pleased to release its first investor presentation for the month of February 2014. This presentation also known as an "Investor Deck" will serve the company by summarizing the business model and performance metrics to existing investors, potential investors, and potential joint venture partners and brand ambassadors.

The presentation can be found in the mCig website Investor Section Presentation Tab or directly here:

http://www.mcig.org/investors/presentations/

Unveiling VitaCig, Inc. – 100% Owned Subsidiary

In connection with the release of our investor presentation, management feels it is the appropriate time to unveil VitaCig, Inc., our 100% owned subsidiary to our investors and customers.

VitaCig – Electronic Cigarettes as Medical Delivery Devices

Taking the same innovative approach applied to the marijuana industry, management decided to avoid direct competition with the ultra-competitive and highly fragmented nicotine-based eCig industry. Instead, we developed a niche product by embracing the potential of eCig technology (the ability to easily vaporize pre-packaged liquids from a pocket-sized device) as a medical delivery device. In the fall of 2013 we began working on the new product codenamed: "Vita". We incorporated a new subsidiary: VitaCig, Inc. trademarked the name "VitaCig", and developed the "VitaCig" - a nicotine-free eCig that delivers a water-vapor comprised of vitamins, nutrients, and natural flavors. We believe that VitaCig can become another game-changing product and category killer.

As far as management is aware, a product comparable to VitaCig does not exist on the market. Management believes that VitaCig could cannibalize both the existing eCig market as well as the e-Hookah markets by providing a superior, enjoyable experience without the nicotine or overly sweet flavors. This product will appeal to a wide market including: Smokers looking to quit, Smokers looking to reduce nicotine consumption, non-smokers, and rehabilitation patients suffering from illnesses.

"With the mCig we developed a brand that immediately disrupted the vaporizer market. With VitaCig we are hoping to disrupt the eCig market. At this stage, it would be foolish to compete head on with the major tobacco companies who are embracing electronic cigarette technology and rolling out nicotine based products. However, we believe that we can successfully compete and build brand awareness and first mover loyalty within the nicotine-free space that is outside of the interest of the major tobacco companies. More importantly, the VitaCig will become a platform for the delivery of other compounds and nutrients through projected joint R&D agreements with pharmaceutical companies and labs.  Our vision for VitaCig, Inc. is ambitious and we hope to execute on this vision over the coming years," said Paul Rosenberg, CEO of mCig, Inc.

VitaCig, Inc. To File for IPO with Shares Distributed To MCIG Shareholders as Free Dividend

With the launch of our VitaCig subsidiary, mCig Inc. will become somewhat bifurcated, involved in two separate industries: Cannabis/Marijuana Vaporizers, and Nicotine-free medicinal eCigs. We believe that our investors should be given the right to participate in the industry of their choice while at the same time rewarded for their loyalty and support. As a result, we have decided to spin-off VitaCig, Inc. on a 1:1 basis to mCig, Inc. shareholders. The result will be that every owner of one (1) share of MCIG will receive one (1) share of VitaCig, Inc. as a free dividend. The company has already engaged PCAOB Auditors and Legal Counsel to prepare the form S-1 which will be filed within the next 90 days. Following the filing of the form S-1 and approval by the SEC, VitaCig, Inc. will begin trading as an independent public company with its own stock symbol.

"Unlike other companies in the space, when we uncover a non-core market opportunity we believe our shareholders should derive the entire economic benefit. VitaCig, Inc. will have an identical capital structure to mCig, Inc. with the same shares authorized, outstanding, and float. Following the spin-off, investors will be able to make the choice of selling off VitaCig and keeping mCig to keep pure Cannabis/Marijuana exposure, selling mCig and keeping VitaCig to maintain pure exposure to the electronic cigarette industry, or keeping both shares. Management will continue to work hard on building both brands in their respective industries," said Mark Linkhorst, COO of mCig, Inc.

mCig New Highest Sales Day Recorded

mCig, Inc. would also like to report that on January 29, 2014 the company achieved a new sales record measured over a 24-hour period. The total sales achieved that day amounted to $3,541.12. This figure excludes any sales achieved by our subsidiary Vapolution, Inc.

mCig 2.0 Video Ad

The company recently released a video advertisement for the mCig 2.0 which can be found here: http://www.youtube.com/watch?v=SiKab5UooJw

About mCig, Inc.

mCig, Inc. (OTCQB:MCIG) is a technology company focused on two long-term secular trends sweeping the globe: (1) The decriminalization and legalization of marijuana for medicinal or recreational purposes (2) The adoption of electronic vaporizing cigarettes (commonly known as "eCigs") by the world's 1.2 Billion smokers. The company manufactures and retails the mCig – the world's most affordable vaporizer priced at only $10. Designed in the USA – the mCig provides a superior smoking experience by heating plant material, waxes, and oils delivering a smoother inhalation experience.  The company also owns Vapolution, Inc. which manufactures and retails home-use vaporizers such as the Vapolution 2.0. Through its wholly owned subsidiary, VitaCig, Inc., the company is preparing to launch the VitaCig, a $2 nicotine-free eCig that delivers a water-vapor mixed with vitamins and natural flavors.  See more at: http://www.mCig.org/, www.Vapolution.com, and www.VitaCig.org

The company believes that a well regulated marijuana industry is emerging as more states follow the lead of Washington and Colorado in legalizing marijuana. A similar trend is developing within the eCig industry following the first acquisition of an electronic cigarette brand (Blucigs) by a traditional tobacco company Lorillard Inc. for $135 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may rise from $1 Billion in 2013 to $10 billion over the next three years.

mCig, Inc. (OTCQB:MCIG) has positioned itself as a first mover at the intersection of these two trends and hopes to create shareholder value by making the mCig one of the leading choices for electronic consumption of plant material. - See more at: http://www.mcig.org/investors/investor-opportunity-subpage/

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the Company's ability to develop, market and sell products based on its technology; the expected benefits and efficacy of the Company's products and technology; the availability of substantial additional funding for the Company to continue its operations and to conduct research and development, and future product commercialization; and the Company's business, research, product development, regulatory approval, marketing and distribution plans and strategies.

Paul Rosenberg
CEO
(425)462-4219