Sales development in January 2014

In January, the H&M Group total sales including VAT increased by 15 percent in
local currencies compared to the same month last year.

The total number of stores amounted to 3,184 on 31 January 2014 versus 2,808 on
31 January 2013.

Percentage sales development for the month of February and the total sales in
SEK for the first quarter (December-February) will be published in a separate
press release on 17 March 2014 at 08.00 (CET). The Three-Month Report, covering
the period 1 December 2013 to 28 February 2014, will be published on 27 March
2014.


Karl-Johan Persson, CEO


Contact person: Nils Vinge, Head of IR      +46-8-796 5250

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 17 February 2014.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 3,100 stores in 53 markets. In 2013, sales including VAT
were approximately SEK 150 billion. The number of employees amounts to more than
116,000.  For further information, visit hm.com (http://www.hm.com).