Dresner Advisory Services Opens 5th Annual Wisdom of Crowds Business Intelligence Market Survey

Yearly Assessment of Business Intelligence Usage Expanded to Explore Vertical Markets and Additional Technology and Deployment Trends


NASHUA, NH--(Marketwired - Feb 18, 2014) - Dresner Advisory Services today announced that data collection has opened for the 2014 Wisdom of Crowds® Business Intelligence Market Study, an examination of the state of the business intelligence (BI) marketplace.

The annual study is based on data collected on usage and deployment trends, products, and vendors. BI users in all roles and throughout all industries are invited to contribute their realities, plans, and perceptions of the BI market. The 2014 report will build on previous years' research and will expand to test perceptions and intentions related to 20 different areas of BI-related technology.

New for this year, the survey will inspect important areas of BI data governance and action on insight, and will include questions related to the Business Intelligence Competency Center and its role and importance within the organization, as well as how businesses are using advanced and predictive analytics solutions as part of their overall BI deployment. The survey will also feature new sections targeted to both the Health Care and Higher Education industries, marking another key development for 2014.

As in previous years, the report will rank relevant vendors and products across 33 metrics covering product, services, sales, and integrity, providing an important tool for organizations seeking to invest in BI solutions.

"The 5th iteration of our landmark study represents a significant milestone for us," said Howard Dresner, founder and chief research officer at Dresner Advisory Services. "Every year we maintain the core of the study while expanding it to reflect new usage patterns and trends, enabling us to provide the freshest, most relevant snapshot of the BI marketplace. We are very excited to extend the survey to cover vertical markets for the first time and we look forward to producing research specifically targeted to the healthcare and higher education markets in 2014."

The survey can be found at wisdomBIStudy.com and will remain open until March 28, 2014, at 5PM ET. Bona fide participants will receive a complimentary copy of the study findings.

Howard Dresner will use his weekly #BIWisdom Twitter tweet chat, held every Friday at 1PM ET, to begin to share information related to this study, starting on February 21. BI users, both IT and business, are invited to participate in the tweet chat to share their experiences first hand.

About Dresner Advisory Services
Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence and related areas.

Contact Information:

Press contact:
Danielle Guinebertiere
Dresner Advisory Services

978 254 5587