ArmourLite Launches New Caliber Series Watches at 2014 SHOT Show

Premium time tested quality finally catches up to warrior dependability

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| Source: ArmourLite Watches
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NORTH MIAMI BEACH, Fla., Feb. 21, 2014 (GLOBE NEWSWIRE) -- ArmourLite began the year with a bang at the 2014 SHOT Show in Las Vegas. The annual tradeshow is the largest of its kind for the shooting, hunting, and firearms industry with over 67,000 attendees this year. ArmourLite was proud to show off its new booth, which included a fully illuminated three-foot ArmourLite watch.

During the show, ArmourLite unveiled its new Caliber Series lightweight polycarbonate watches. The four models in the Caliber Series represent the first ArmourLite tritium watches to feature ultra-lightweight polycarbonate case construction with a scratch resistant sapphire crystal. A Swiss Ronda 515 quartz movement with a 45-month battery powers each model. For extreme outdoorsmen and warriors, the Caliber Series watches also offer water resistance down to 200 meters, long-lasting Swiss tritium illumination, and durable nylon bands.

ArmourLite also showed off its popular Isobrite T100 watch line at the show. Isobrite offers the world's brightest and lightest tritium illuminated watches featuring ultra-bright T100 tritium and ultra-lightweight polycarbonate construction. The T100 tritium illumination is up to four times brighter than the market-leading T25 models. Having just been released in December, the new Isobrite Chronograph Series ISO401 watch was a big hit at the show. A Swiss Ronda 5040.D movement with a 54-month battery powers the watch. Also included is the same incredible anti-reflective, scratch resistant crystal and ratcheting bezel with tritium markers found on all Isobrite models. The ISO401 watch is water resistant down to 200 meters and includes a nitrile butadiene rubber (NBR) band with logo buckle.

About ArmourLite

ArmourLite revolutionized the watch industry as the first manufacturer to combine shatterproof glass construction with tritium illumination. In 2011, the company proudly introduced the Isobrite watch line, the world's brightest and lightest tritium illuminated watches featuring ultra-bright T100 tritium and ultra-lightweight polycarbonate construction. Designed to meet the demanding needs of law enforcement officers, military personnel, first responders and extreme outdoorsmen, ArmourLite and Isobrite watches provide the ultimate synthesis of accuracy, durability, and ease of use in all lighting conditions.

For more information on the ArmourLite and Isobrite watches visit www.ArmourLite.com or call 1-888-355-4366.

Media members interested in field testing any of the ArmourLite or Isobrite watches for an editorial review should contact Joe Wieczorek (joe@themediagroupinc.com) or Kevin Reese (kevin@themediagroupinc.com) of The Media Group at (847) 956-9090.

Photos accompanying this release are available at: http://www.globenewswire.com/newsroom/prs/?pkgid=23737 and http://www.globenewswire.com/newsroom/prs/?pkgid=23738

Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
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