The total growth of the “Riga Black Balsam” product sales volumes on the domestic and export markets last year was 13% or 879 thousand Euros (compared to year 2012) and reached 7.4 million Euros, informs JSC “Latvijas Balzams”.
The growth achieved on the domestic market is 13%, whereas the increase of the export sales against year 2012 is even 14%.
“Riga Black Balsam” and the products of this group produced by “Latvijas Balzams” were the brand with the highest sales on the direct export markets of the company in year 2013. The sales volume, expressed in the prices fixed by the manufacturer, has exceeded 2.3 million Euros.
The brands with the highest sales volumes on the export markets also include the “Grand Cavalier” brandy , which is the leader on the Lithuanian market in its category, as well as the recently created “Riga Black Vodka”.
The highest sales volume growth reached by “Riga Black Balsam Currant”:
Like in 2012, the most rapid sales volume growth (by 28%) in the Balsam product group was that of “Riga Black Balsam Currant”. According to the data of JSC “Latvijas Balzams”, the domestic sales volume of this beverage has increased by 23%, whereas, on the export markets, the sales results of the so-called “Blackcurrant Balsam” have increased by 50%. In year 2014 Company expects considerable growths also on the world’s leading markets, such as United Kingdom, USA, China
The largest Balsam markets 2013 – Ukraine and Russia:
In Ukraine, which is one of the largest Balsam markets, the sales volume of this beverage increased by 38% last year, and the brand was among the official sponsors of the leading bartender competition. We have managed to double the sales volumes in Kaliningrad Region (Russia) alone.
A very considerable growth (by 21% against year 2012) has been achieved in the duty free zone of Riga Airport. Special types of packaging and sets of the beverage were created for this specific market
About JSC “Latvijas Balzams”
JSC “Latvijas balzams” is a leading producer of alcoholic beverages in the Baltics with a history steeped in tradition. Company represents 24% of Baltics alcoholic beverages market. Its biggest pride, Riga Black Balsam, is one of the oldest alcohol beverage brands in Europe rooted in 1752. The company has a distillery of strong alcohol beverages and sparkling wines and light alcohol beverages production plant in Riga.
JSC “Latvijas balzams” employs 600 people and is one of the biggest taxpayers in Latvia. JSC “Latvijas balzams” with more than 100 product names is represented in almost all segments of strong and light alcohol beverages, with many market leaders in Latvia. Among the company’s products are such worldwide known brands as Stolichnaya, Moskovskaya, Riga Black Balsam and the most popular local sparkling wine made by original Recipe - Rigas Sparkling Wine.
JSC “Latvijas balzams” is one of the most significant exporters in Latvia – its products are available in more than 160 countries through SPI Group and in over 30 markets through direct export. The company’s quality management system is certified in accordance with ISO standards and has won hundreds of awards in various interna-tional and domestic competitions and has obtained numerous quality certificates. In May 2013 JSC “Latvijas balzams” was awarded a silver medal in the Sustainability Index , improving its overall performance compared to the previous year.
Additional information:
Dana Hasana
JSC “Latvijas balzams” Communications Manager
Phone: +371 67011711
Mob. phone:+371 26355895
E-mail: dana.hasana@lb.lv
www.lb.lv