Nelly presents NLYman.com

Nelly.com is a leading online store  for female trend and party fashion. Now
Nelly also launches NLYman.com, an online store fully dedicated to fashion
conscious men.
NLY Man is a new concept in CDON Group's fashion company Nelly where male
fashion gets its own brand and website, NLYman.com. Visitors can shop products
from both Nelly.com and NLYman.com in the same purchase. Right from the start
there is a range of more than 350 brands. New fashion is introduced every day
from well-known brands like Tiger of Sweden, Jack & Jones, Filippa K, Nudie
Jeans, J Lindeberg, River Island, Selected Homme, G-Star and others. NLY Man is
aimed at the fashion conscious, outward males, around 25 years old who wants the
latest trends from the leading brands .

Paul Fischbein, President and CEO of CDON Group, commented: “We are proud to
present Nelly's dedicated site for menswear, NLYman.com. The focus on male
fashion under a separate brand makes both Nelly.com and NLYman.com clearer and
more focused on their separate core audiences, which is a strength in our
ongoing expansion.”
For further information please visit cdongroup.com or contact:

Paul Fischbein, CEO CDON Group
Tel:                                                   +46 (0) 10 703 20 00


Fredrik Bengtsson, Head of Communications
Tel:                                                   +46 (0) 700 80 75 04
Email:                                               press@cdongroup.com,
ir@cdongroup.com

The information in this announcement is that which CDON Group AB is required to
disclose under the Swedish Financial Instruments Trading Act and/or the
Securities Markets Act. This information was released for publication at 11:45
 CET on 24 February 2014.
About CDON Group

CDON Group is the leading e-commerce group in the Nordic region. Since the start
in 1999, the group has expanded and broadened its product portfolio and is now a
leading e‐commerce player within Entertainment (CDON.com and Lekmer.com),
Fashion (Nelly.com and Members.com), Sport & Health (Gymgrossisten.com,
Bodystore.com and Milebreaker.com) and Home & Garden (Tretti.com and Rum21.se).
In 2013, the group generated 4.5 billion SEK in revenue. CDON Group’s shares are
listed on NASDAQ OMX Stockholm Mid-cap list under short name “CDON”.