DGAP-Media: SMARTRAC introduces new NTAG213 NFC tags offering features like NFC Forum N-Mark compatibility and UID mirror functionality

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| Source: EQS Group AG
(DGAP-Media / 25.02.2014 / 13:00)

SMARTRAC introduces new NTAG213 NFC tags offering features like 
NFC Forum N-Mark compatibility and UID mirror functionality

Amsterdam, The Netherlands - 25 February 2014 - SMARTRAC is launching its
new NTAG213 product line: BullsEye, Midas and Circus NTAG213 NFC tags come
with 144 bytes user memory with password protection, are compatible with
NFC Forum Type 2 Tags and ISO/IEC14443 Type A standards and offer UID
mirror functionality. Moreover, BullsEye tags come with etched NFC Forum
N-Mark. Sharing their memory structure and feature set, SMARTRAC's new
NTAG213 products will replace the highly successful NTAG203 product range.

The industry's best-known all-purpose NFC tag, the SMARTRAC BullsEye, and
its close relatives Midas and Circus are now available with the new NXP
NTAG213 chip equipped with 144 bytes user memory with password protection.
The new chip also features unique ID (UID) mirror functionality, which
enables the IC's serial number to be mirrored as part of its encoded URL
address. Thus, from an application perspective, every tag can be identified
as unique without requiring that users encode tags with variable numbers.

As a world premiere, SMARTRAC's BullsEye NTAG213 all purpose NFC tag comes
with an etched NFC Forum N-Mark in the tag's center. This feature
simplifies the use of the product as it can be placed directly on top of
the printed materials providing easy recognition.

"By introducing our BullsEye NTAG213, we at SMARTRAC demonstrate our strong
commitment to the industry standard defined by the NFC Forum. As a leading
developer, manufacturer, and supplier of RFID transponders, tags and
inlays, and as a member of the NFC Forum, we are very pleased to support
the use of N-Mark as a universal symbol and touchpoint for NFC," explains
Thomas Hitzer, EVP Product House at SMARTRAC.

Due to their smaller foot Midas and Circus NTAG213 NFC tags are
characterized by superior performance - compared to other tags of the same
size - but do not carry the N-Mark logo. Circus' antenna has been reduced
to 20mm in diameter retaining the performance of its 23mm predecessor.
Midas is SMARTRAC's smallest NFC inlay for electronics market carrying the
new NXP NTAG213 chip's full feature set.

All products of the new NTAG213 product line are available in sampling
volumes as of now. Volume deliveries will start in March 2014.

About SMARTRAC:
SMARTRAC(R) is the leading developer, manufacturer and supplier of RFID and
NFC transponders, tags and inlays. The company produces both ready-made and
customized solutions used in access control, animal identification,
automated fare collection, border control, RFID-based car immobilizers,
contactless payment cards, electronic product identification, industry,
libraries and media management, laundry, logistics, mobile and smart media,
public transport, retail, and many more. SMARTRAC has its registered
headquarters in Amsterdam, The Netherlands. The company maintains a global
research and development, production and sales network. For more
information, visit www.smartrac-group.com and follow us on Twitter:
www.twitter.com/SMARTRAC_NV.

If you have any questions, please contact:
SMARTRAC TECHNOLOGY GROUP
Karin Fabri
Head of Corporate Communications & Marketing
Phone: +31 203 050 150  
Email: media.relations@smartrac-group.com 
Internet: www.smartrac-group.com
Twitter: www.twitter.com/SMARTRAC_NV


End of Media Release

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Issuer: SMARTRAC N.V.
Key word(s): Information technology

25.02.2014 Dissemination of a Press Release, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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