Vantaa, Finland, 2014-02-28 10:00 CET (GLOBE NEWSWIRE) --
Ramirent is repositioning its brand to support the ambition of being the most progressive and knowledge-driven rental solutions provider in Europe. At the heart of the process is a new brand promise: Ramirent is More than Machines. It highlights how Ramirent proactively delivers added customer value by combining high-quality equipment with service and know-how.
With sixty years of experience, the intent is to build upon Ramirent’s strong culture and grow as a knowledge company that leads the development of the rental business through the people of Ramirent.
“Our most valuable “machine” is our people. It is through their knowledge and combined experience that we can provide sustainable solutions that offer efficiency improvement possibilities to our customers and to society as a whole,” comments Magnus Rosén, Ramirent’s President and CEO.
In today’s fast evolving rental industry, with new technology and more business sectors – from construction and industry to authorities and private households – Ramirent’s user expertise, industry insight and customer understanding are becoming increasingly important. Through sharing its insight and knowledge, Ramirent wants to direct the equipment rental industry into a more sustainable business.
Magnus Rosén notes that while Ramirent’s yellow and blue identity is known all over its operating countries, people do not necessarily know all the company stands for, which is why Ramirent now wants to unleash the brand’s full potential.
“The repositioning is a statement that Ramirent is a company in transition. We are continuously improving our rental offering through better equipment, service and sharing knowledge that will contribute to a better future for our customers, our staff and the community,” says Magnus Rosén.
For further information
Franciska Janzon, SVP, Marketing, Communications, IR +358 20 750 2859, Franciska.janzon@ramirent.com
Ramirent is a leading equipment rental group delivering Dynamic Rental Solutions™ that simplify business. We serve a broad range of customers, including construction and process industries, shipyards, the public sector and households. In 2013, the Group’s net sales totalled EUR 647 million. The Group has 2,600 employees at 304 customer centres in
10 countries in the Nordic countries and in Central and Eastern Europe. Ramirent is listed
on the NASDAQ OMX Helsinki Ltd.
DISTRIBUTION: NASDAQ OMX Helsinki, the main media, www.ramirent.com