CDON Group launches in Belgium

| Source: Qliro Group AB
Press release, Malmö 5 March 2014

CDON Group AB (publ) (“CDON Group”), the leading e-commerce group in the Nordic
region, announced that its subsidiary NLY Scandinavia has now launched a local
beta-version of in Belgium. has previously been available to the Belgian market through an EU-site
in English, but now the customers are served through a dual language site which
is adapted for the local market. The launch in Belgium is in line with the
company’s strategy and provides increased local presence on yet another e
-commerce market.

Paul Fischbein, President and CEO of CDON Group, commented: "The launch in
Belgium is a natural step for Nelly after the launches in the Netherlands and
France. We believe that, with its strong and unique offering will
appeal to the Belgian target audience. In line with previous launches on new
markets, the launch in Belgium will initially be carried out on a small scale
with limited marketing activities. "

About is the Nordic region’s largest online store for fashion and beauty
conscious men and women between the age of 18 and 35 and operates local e
-commerce stores in the Nordics, Germany, Austria, the UK, the Netherlands,
France and Belgium. For other countries of the European Union there is an EU
-site in English, the company also offers a global version of the site. inspires with news every day from some of the store's 850 different
brands. Sales of private label products account for around 30% of total sales.

For further information, please visit, or contact:
Paul Fischbein, President and CEO of CDON Group
Phone:                 +46 (0) 10 703 20 00

Nicolas Adlercreutz, CFO
Phone:                  +46 (0) 705 87 44 88

E-mail:         ,

The information in this announcement is that which CDON Group AB is required to
disclose under the Swedish Financial Instruments Trading Act and/or the
Securities Markets Act. This information was released for publication at 13:30
CET on 5 March 2014.

About CDON Group
CDON Group is the leading e-commerce group in the Nordic region. Since the start
in 1999, the group has expanded and broadened its product portfolio and is now a
leading e‐commerce player within Entertainment ( and,
Fashion (, and, Sport & Health
(, and and Home & Garden
( and In 2013, the group generated 4.5 billion SEK in
revenue. CDON Group’s shares are listed on NASDAQ OMX Stockholm Mid-cap list
under short name “CDON”.