The Nomination Committee's proposal regarding the Board of Directors of Björn Borg AB (publ)

The Nomination Committee of Björn Borg proposes the election of Martin
Bjäringer, Nathalie Schuterman and Anders Slettengren as new members of the
Board of Directors.

Martin Bjäringer, who was previously a director of Björn Borg’s Board in 1999
and 2004, is an entrepreneur with many years of financial experience from the
investment company Monterro and from his time in investment banking with Alfred
Berg, among other firms.

Natalie Schuterman has many years of experience in fashion and design and has
started, manages and owns fashion stores, including under her own name, in
Stockholm.

Anders Slettengren has board experience from a number of fashion companies and
is the Chief Executive Officer of the investment company Novax AB, whose
holdings include design and fashion companies such as Filippa K and
Designtorget.

The Nomination Committee also proposes the reelection of directors Isabelle
Ducellier, Kerstin Hessius, Fredrik Lövstedt and Mats H Nilsson. Vilhelm
Schottenius and Michael Storåkers have declined reelection. Fredrik Lövstedt is
nominated for reelection as Chairman of the Board.

Information about the members of Björn Borg's Nomination Committee and the Board
of Directors can be found on Björn Borg's website, www.bjornborg.com
(corporate.bjornborg.com). The other proposals of the Nomination Committee are
presented in the notice to Björn Borg's Annual General Meeting.

The Annual General Meeting will be held on Thursday, April 10, 2014, in
Stockholm.


For further information, please contact:
Mats H Nilsson, Chairman of the Nomination Committee, tel. +41 (0)789-251492
Fredrik Lövstedt, Chairman of the Board, tel. +46 (0)708-595480

Björn Borg AB
Tulegatan 11
SE-113 53 Stockholm, Sweden
www.bjornborg.com  (http://www.bjornborg.com%20)

About Björn Borg
The Group owns the Björn Borg trademark and its core business is underwear. It
also offers sportswear and fragrances as well as footwear, luggage & bags and
eyewear through licensees. Björn Borg products are sold in around thirty
markets, of which Sweden and the Netherlands are the largest. The Björn Borg
Group has operations at every level from branding to consumer sales in its own
Björn Borg stores. In total, there are 38 Björn Borg stores, 17 of which are
managed by the Group. Sales of Björn Borg products amounted to around SEK 1.5
billion at the consumer level in 2013. Group net sales amounted to SEK 499
million in 2013, with 159 employees. The Björn Borg share has been listed on
NASDAQ OMX Nordic in Stockholm since 2007.