Notification concerning transactions by persons performing managerial responsibilities pursuant to section 15a of the WpHG Directors' Dealings notification transmitted by DGAP - a company of EQS Group AG. The person with duty of notification is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Details of the person subject to the disclosure requirement Last name: Böge First name: Claus-Matthias Company: Deutsche EuroShop AG Position: Member of a managing body Information about the transaction with duty of notification Description of the financial instrument: Reverse Convertible Bond on Deutsche EuroShop ISIN/WKN of the financial instrument: DE000DZT3009 Type of transaction: Purchase Date: 12.03.2014 Price: not numberable Currency: EUR No. of items: Total amount traded: 48495.00 Place: Stuttgart Description of the derivative Description of the underlying instrument: Share Underlying (WKN/ISIN): DE0007480204 Price multiplier: Strike price: 31.25 Currency: EUR Expiration date: 15.01.2015 Explanation for publication: The purchase price was 96.99% and the nominal value 50,000.00 EUR. Information about the company with duty of publication Issuer: Deutsche EuroShop AG Heegbarg 36 22391 Hamburg Deutschland ISIN: DE0007480204 WKN: 748020 End of Directors' Dealings Notification (c) DGAP 12.03.2014 DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de ID 18476