Sales development in February and first quarter 2014

In February, the H&M Group total sales including VAT increased by 11 percent in
local currencies compared to the same month last year.

In the first quarter, i.e. 1 December 2013 to 28 February 2014, sales increased
by 12 percent including VAT in local currencies compared to the corresponding
quarter last year. Sales in the first quarter converted into SEK increased by 13
percent and amounted to SEK 37,524 m (33,146) including VAT. Sales excluding VAT
amounted to SEK 32,143 m (28,392).

The total number of stores amounted to 3,192 on 28 February 2014 versus 2,818 on
28 February 2013.

Percentage sales development for the month of March will be published on 15
April 2014 at 08.00 (CET).

Karl-Johan Persson, CEO

Contact person: Nils Vinge, Head of IR            +46-8-796 5250


The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 17 March 2014.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the Group includes the brands
COS, Monki, Weekday, Cheap Monday, & Other Stories as well as H&M Home. The H&M
Group has more than 3,100 stores in 53 markets.
In 2013, sales including VAT were approximately SEK 150 billion. The number of
employees amounts to more than 116,000.
For further information, visit hm.com (http://www.hm.com).