Exercise of options in Unibet Group plc

In the exercise window ending on 15 March 2014 under the rules of Unibet Group
plc Executive Option Scheme, 74,077 share options were exercised.

Of these options, 2,729 options were exercised by issuing 2,729 ordinary shares
with a par value of GBP 0.005, and in connection with this exercise, Unibet has
received GBP 36,074.03 which has, in full, been taken to equity.

The remaining 71,348 options were exercised using SDRs from Unibet’s Share buy
-back programme initiated in 2007 and 2011. In connection with this exercise,
Unibet has received GBP 938,525.56 which has, in full, been taken to equity.

Following this exercise, the total amount of shares outstanding in Unibet Group
plc is 28,285,851 ordinary shares with a par value of GBP 0.005. Of the total
outstanding shares, 175,484 from the Share buy-back programmes initiated in 2007
and 2011 continue to be held by Unibet.
For more information:

Inga Lundberg, Investor Relations, +44 788 799 6116
About Unibet

Unibet was founded in 1997 and is an online gambling company listed on NASDAQ
OMX Stockholm. Unibet is one of the largest listed gambling operators in the
European market and provides services in 22 languages through www.unibet.com,
www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.be, www.unibet.ee,
www.unibet.com.au, www.maria.com, www.mariacasino.ee and www.mariacasino.dk.
Unibet also offers Sportsbook B2B services through Kambi Sports Solutions,
www.kambi.com. Today, Unibet has 8.6 million customers in over 100 countries.
Unibet is a member of the EGBA, European Gaming and Betting Association, RGA,
Remote Gambling Association in the UK and is audited and certified by eCOGRA in
relation to responsible and fair gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com