Tatyana Designs Reports 2013 Net Sales Increased 43%

Rebranding Boutiques as Tatyana


LAS VEGAS, March 18, 2014 (GLOBE NEWSWIRE) -- Tatyana Designs, Inc. (the "Company") (OTC Pink:TATD), a growing designer, manufacturer and retailer of vintage inspired contemporary designs, today reported record net sales for 2013 of $14.7 million, a 43% increase over revenues for 2012. The Company also announced that it is rebranding its boutiques as "Tatyana®", to reflect the inspiration of the Company's brilliant founding fashion designer Tatyana Khomyakova. The rebranding of boutiques to Tatyana is underway and the Company's e-commerce website is now www.tatyana.com. The Company will continue to produce and sell Bettie Page branded dresses in its boutiques and worldwide through its e-commerce and wholesale operations.

The Company opened its first boutique in 2007 at the Miracle Mile Shops in Las Vegas and now operates seventeen boutiques across the nation. Sales results for 2013 represents the second consecutive year of over 40% sales growth. The Company expects to report complete 2013 financial results by the end of the month.

"The name change allows us to cultivate our own unique brand and expands our growth options," noted Tatyana Designs, Inc. co-CEO Jan Glaser. "Tatyana is at the forefront of retro inspired style, and her designs have thrilled women from all walks of life."

About the Company - Based in Las Vegas, Nevada, Tatyana Designs, Inc. is a growing retailer specializing in contemporary designs inspired by the 1940's and 50's – the "Golden Age" of fashion. The Company owns significant trademark and license rights. The merchandise offered through the boutiques, e-commerce and wholesale divisions offer a diverse mix of high-quality and attractively priced apparel, jewelry, accessories and gifts. The Company's boutiques and e-commerce target the 18-35 year-old, fashion conscious female customer, but women of all ages are attracted to the unique retro inspired, yet modern, look. New product styles are presented monthly. For more information on the company please visit the Web site at www.tatyanadesigns.com.

Trademark Information: Bettie Page is a trademark registered to Bettie Page, LLC (www.BettiePage.com). All other trade names are either trademarks or registered trademarks of their respective holders.

Cautionary note on forward-looking statements:

Certain statements in this release are "forward-looking statements" made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect the Company's current expectations or beliefs concerning future events and are subject to various risks and uncertainties that may cause actual results to differ materially from those that we expected, including: the costs and effects of rebranding and any related disputes including litigation; possible adverse changes in general economic conditions and their impact on consumer confidence and spending; possible inability to predict and respond in a timely manner to changes in consumer demand; possible loss of key management or inability to attract and retain the talent required for our business; possible inability to maintain and enhance our brands; possible inability to successfully implement our growth strategies or manage our growing business; possible inability to successfully open new boutiques and expand e-commerce business as planned; and possible inability to sustain levels of comparable-boutique sales.  For a discussion of these and other risks and uncertainties that could cause actual results to differ materially from those contained in our forward-looking statements, please refer to the Company's most recent public corporate documents and risk factors discussed therein(www.otcmarkets.com/stock/TATD/filings). We undertake no obligation to publicly update or revise any forward-looking statement. Future results may differ materially from the Company's current expectations.


            

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