MIAMI, March 20, 2014 (GLOBE NEWSWIRE) -- EXLEY, the lifestyle and celebrity news channel from EXLEY Media Inc., a subsidiary of QUINT Media Inc. (OTCQB:QUNI), today announced that its viral activity continues to grow. Celebrity content curation and strategic social media marketing together have proven the ability to engage a growing number of users resulting in over 100,000 visits in just 10 days.
"EXLEY users love fresh celebrity news. We are, for example, seeing significant interaction with stories about the reunion of superstar couple Justin Bieber and Selena Gomez, the ongoing antics of pop sensation Miley Cyrus and sibling TV stars Kim and Khloe Kardashian. We had comments and shares from almost 20,000 fans on a single post about 'Jelena'," said Tino Dietrich, CEO of EXLEY Media. "This level of activity shows the public's interest in the couple's future, but more importantly it provides EXLEY with valuable data to determine what might be the next hot story. This helps us focus on what matters most to our users."
Content curators are individuals with a passion for a particular type of content. As the world drowns in digital bits and bytes, they find, contextualize and organize information so that the rest of us can remain up to date on stories we care about. EXLEY uses innovative analytics and tools to understand how users are engaging with each of its curated stories.
"EXLEY is powered by the people, for the people," explains Tino Dietrich. "In addition, to continue growing the EXLEY community, we are focusing our efforts on filtering stories that have the potential to go viral. It's unlike news aggregation, which just collects and churns out everything. Content curation is akin to betting on the right horse and picking the winner has the ability to drive an enormous amount of traffic to EXLEY. So far, we believe we have been incredibly successful."
The EXLEY application is available via the iTunes App Store and Google Play. EXLEY is also available through any mobile browser on smartphones and tablets, and via desktop and laptops at www.GetExley.com.
About EXLEY Media Inc.
EXLEY Media Inc., a subsidiary of QUINT Media Inc., is the owner and operator of EXLEY (www.GetExley.com). EXLEY is a mobile application designed to fit the world's largest newsroom in the palm of your hand. With it, anyone is enabled to become an influential social columnist or media giant by creating and sharing digital scoops. Audiences can easily discover and then consume this content in 30 seconds or less. Followers, friends and likes are deemphasized – instead, EXLEY is all about you, your interests and location.
About QUINT Media Inc.
QUINT Media Inc. (www.quintmediainc.com) is a digital media company founded to connect people with content relating to their passions, interests, and each other. Supported by proprietary technology and a team of international experts, QUINT is working to lead the digital content shift and monetize its traffic and user activity. QUINT is a publicly traded corporation quoted as QUNI.
Forward-Looking Statements
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