Duni - New organization with focus on growth

| Source: DUNI AB
Duni is creating a new organization based around five business areas with the
aim of focusing on profitable growth. The goal is increased customer focus and
market segment specialization within the new business areas.
“Duni has created very strong positions on the traditional restaurant market in
Europe over the past few decades. However, growth in this market has been low
for several years,” says Thomas Gustafsson, CEO, Duni.

“At the same time there are other segments in the European market that are
growing quickly, for example fast food, cafés and take-away. In addition, there
are many geographic markets outside of Europe that are experiencing annual
growth in the double-digits.”

In order to better take advantage of the growth possibilities in the above fast
-growing markets, the Professional business area is now being split into three
business areas:

  · Table Top, which will target traditional restaurants primarily in Europe.
The Business Area Director Table Top is Maria Wahlgren.
  · Meal Service, which will target the growing fast food segment in Europe.
The Business Area Director Meal Service is Linus Lemark.
  · New Markets, which will be active on fast-growing geographic markets outside
of Europe.
The Business Area Director New Markets is Patrik Söderstjerna.

The current Consumer business area, which targets the consumer market primarily
in Europe, will remain unchanged.

The Materials and Services business area consists of all sales that do not fall
under the other business areas. This business area will primarily include
external sales of tissue, where Duni previously decided to phase out its hygiene
sales during the first quarter of 2015. Hygiene sales represented roughly 90% of
Materials and Services in 2013.

As a consequence of the new organization, the financial statements will be
affected in that income and expenses and assets and liabilities will be broken
down into the new segments starting in 2014. However, Duni's consolidated
numbers will not change. The financial information for 2013 will be recalculated
and reported in conjunction with the interim report for Q1.

Duni’s new organization consists of the following five business areas as of 1
January 2014:

  · Table Top - market: Traditional restaurants, primarily in Europe.
  · Meal Service - market: Fast food, cafés, take-away, primarily in Europe.
  · New Markets - market: New markets outside of Europe.
  · Consumer - market: Consumer market, primarily in Europe.
  · Materials and Services - primarily production of the tissue paper Duni uses
for its own products as well as the production of hygiene products, which is
being phased out.


The new segments' share of net sales in 2013
For more information, please contact:
Thomas Gustafsson, President and CEO, +46 (0)40 10 62 00
Mats Lindroth, CFO, +46 (0)40 10 62 00
Tina Andersson, Corporate Marketing & Communications Director, +46 (0)734 19 62
Duni is a leading supplier of attractive and convenient products for table
setting and take-away. The Duni brand is sold in more than 40 markets and enjoys
a number one position in Central and Northern Europe. Duni has some 1,900
employees in 18 countries, headquarters in Malmö and production units in Sweden,
Germany and Poland. Sales for 2013 amounted to SEK 3,803 m. Duni is listed on
NASDAQ OMX Stockholm.

Duni.com (http://www.duni.com)