TEL AVIV, Israel, March 26, 2014 (GLOBE NEWSWIRE) -- MassiveImpact, a leader in performance mobile advertising, announced today that it has been selected as a Finalist for Red Herring's Top 100 Europe award, a prestigious list honoring the year's most promising private technology ventures from the European business region.
"We are honored to be selected to this year's Red Herring Top 100 Global Award," said Sephi Shapira, CEO of MassiveImpact. "This recognizes the global penetration MassiveImpact achieved as well as the innovative impact made on the mobile advertising industry, paving the way for a results- oriented approach to mobile marketing."
Over the last 12 months, MassiveImpact has publically launched its Monetization offering to mobile publishers. Using a Real Time Performance approach, a ground-breaking ad serving technique, the MI platform matches specific end-users with relevant ads, based on their purchase history and past mobile behavior, typically increasing publishers' ad space value by over 100%.
The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on 20 main quantitative and qualitative criterion: they include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.
"This year was rewarding, beyond all expectations," said Alex Vieux, publisher and CEO of Red Herring. "The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. MassiveImpact shows great promise and therefore deserves to be among the Finalists. Now we're faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2014 crop will grow into some amazing companies that are sure to make an impact."
Finalists for the 2014 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health.
The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 7-9, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of April 9 at the event.
MassiveImpact will be presenting its case in front of a panel of judges April 8; presentation will be open to Forum attendees.
About MassiveImpact
With five operational sites across the globe and reaching more than 1 billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company's flagship product is TargetAdLive®, a real-time propriety technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by strategic investors in the mobile space, including: SoftBank, SingTel, and Gemini. To learn more about MassiveImpact, visit www.massiveimpact.com.
About Red Herring:
Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information available at www.redherring.com.