Red Lion Launches Multi-Channel Spring Promotion

Campaign Adopts Retail Industry Best Practices

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| Source: Red Lion Hotels Corporation
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SPOKANE, Wash., March 31, 2014 (GLOBE NEWSWIRE) -- Red Lion Hotels Corporation (NYSE:RLH) announced the company is launching a multi-channel online spring promotion designed to increase reservations, acquire new customers and grow brand awareness.

The Savings in Bloom spring promotion is set to launch on 31 March 2014 and encourages travelers to book reservations direct on redlion.com for stays April 1 through June 30. Adopting best practices used in the retail industry, the multi-channel campaign uses integrated messaging through various online, digital media and social medians, including Facebook, Twitter and Instagram, using the hashtag #redlionspringsale.

About Red Lion Hotels Corporation:

Red Lion Hotels Corporation is a hospitality company primarily engaged in the franchising, ownership and operation of hotels located in ten states and one Canadian province. As of March 31, 2014, the company has 54 hotels system wide. The Red Lion Hotels and Red Lion Inn & Suites network is comprised of 52 hotels with 9,014 rooms and 457,222 square feet of meeting space. The Leo Hotel Collection is comprised of two hotels with 3,256 rooms and 241,000 square feet of meeting space. The company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.

Social Media

www.Facebook.com/RedLionHotels

www.Twitter.com/RedLionHotels

www.Instagram.com/RedLionHotels

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=24465

Pam Scott
Red Lion Hotels Corporation
509-777-6393 (d)
509-570-4610 (c) 

www.RedLion.com