Gladson Offers Resources to Support Consumer Goods Manufacturers' Digital Content Strategies

Manufacturers' Ability to Provide Digital Product Information Becomes Top Priority as Retailer, Shopper Requests Increase

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| Source: Gladson

LISLE, Ill., April 1, 2014 (GLOBE NEWSWIRE) -- Gladson, the leading provider of product information and related services to the consumer goods industry, is offering several resources to consumer goods manufacturers to support their digital content strategies.

In partnership with Consumer Goods Technology (CGT), Gladson will sponsor a webinar titled "Digital Product Content: Why Retailers and Account Teams Need It Now," at 2 p.m. EDT on Thursday, April 10. Click here to register.

The webinar will address how consumer goods manufacturers can empower their sales and marketing teams to provide the digital product content retailers and shoppers require. Panelists Gaurav Pant, SVP research, EKN; Sue Sentell, president and CEO, Gladson; and moderator Kara Romanow, executive editor, CGT, will address:

  • Why demand for digital product content is exploding
  • The benefits and challenges in meeting retailers' requirements for content
  • What digital content retailers need now, and what's on the horizon
  • Key considerations for digital content creation, maintenance and distribution
  • The role of systems (e.g., DAM, PIM, MDM) in helping companies manage digital product assets

"Manufacturers recognize the increased demand for digital content and are investing in technologies to satisfy retailers' requests," said Sentell. "But this pressure is hitting manufacturers' sales teams at full force right now. Gladson is leveraging its decades of experience in this area to offer resources and solutions that help CPG companies provide the digital product images and information that retailers and shoppers require."

Additional resources Gladson is offering on this topic include the whitepaper, "The Need Is Now: Meeting Retail Demand for Digital Content" that can be downloaded here.

An infographic outlining the importance and demand for digital product content is available here.

For more information on Gladson solutions that help manufacturers and retailers meet demand for digital product images and information, including Gladson myBrands, visit www.gladson.com.

About Gladson

Gladson, headquartered in Lisle, Ill., provides product information and related services to consumer goods manufacturers, retailers, wholesalers and brokers. The company builds databases of product information and images for a wide range of uses, including shelf space management, e-commerce, mobile applications, category management, logistics, advertising and market research. Gladson also provides data analysis, consulting and in-store merchandising solutions that support efficient planogram implementation and increased product sales. Gladson is a GS1 US Accredited Provider for Package Measurement Services. For more information, visit www.gladson.com.

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